Can you attract more business without it costing you a dime? Absurd, you say.
No, it’s simple, says our friend Ruth King. Show gratitude. Say thank you. Appreciate your customers and your employees.
When customers complain, you can disarm them by thanking them sincerely for letting you know. It will shift the conversation from problem to solution.
Lori Saitz is a master of gratitude. It has changed her business and her life. She now does gratitude meditations for people and companies (customizedmeditation.com).
Lori says it takes little time to say thank you, send an email and show you appreciate your customers and their business.
Scientific research shows gratitude changes your biochemistry. Feeling grateful helps your brain produce more serotonin and dopamine, the feel-good chemicals.
What happens to us and how we react makes it good or bad in our minds. It is our reaction that makes us emotional.
We can’t think rationally or make good decisions when we are emotional.
Ruth King’s new book, Profit or Wealth? – is $14.95 on Amazon. Email her at email@example.com for her free newsletter.
We share other field-tested strategies in our free CD “Why Advertising Fails & What You Can Do About It.” For details, email JerryBellune@yahoo.com.
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