How to get prospects to open your emails

How can you get prospects to open your emails?
Want to write subject lines that work?
Subject lines that prospects will open?
You are competing with the 121 other emails most of us receive each day.
The only way to attract traffic, conversions and sales is to stand out.
These subject lines are backed by 20 studies. Your goal should be to use the best-performing email subject lines.
Put these 10 subject line templates in your “swipe file”and post by your computer.
• 3 steps to a {desirable outcome}
• What a new {idea, product or service}can means for {prospects’ life or career}
• Stop {undesirable emotion} now
• What {credible influencers} say about {topic, idea or strategy}
• {Someone prospects look up to} can afford any {product} but she uses this…
• You’re missing out on {something prospects desire}
• Tonight Only: A {prospect’s role, goal or career}’s dream
• Want 587% more {sales or results}?
• If you’re sick and tired of {whatever}
• {Name}, gain {something desirable} today only
Use these in ads and sales letters, too.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email You can purchase an electronic version on Amazon by clicking here.

Copyright 2019, The Bellune Co., Inc.

How successful people use time

To succeed in sales, map out your schedule for the day, your goals and to-dos.
The morning is a good time as it is one of the only quiet times you will have, says advertising sales manager Linda Sauls.
Plan each week in advance. You will use your time more effectively and efficiently.
To plan your week, Linda advises:
• Consult your Daily Sales Plan and Call Record. This should include prospects, their organization, phone/email, the purpose of your call, the result and your next action.
• Refer to your monthly objectives to determine which marketing and sales activities have highest priority.
• Review your Master Plan. See how well you are meeting your overall goals and what to do to improve performance.
• Write sales-producing emails and snail mail letters, depending on the prospect.
Write using a few basic rules:
• Keep them short and simple. Shorter letters are more likely to be read completely. A 1-page letter is best.
• Write the way you speak. Pay attention to your grammar and spelling. Write in a friendly, sincere and warm writing style.
• Use bullets for specific points.
Linda explains these steps and more in a new book “Maverick Entrepreneurs’ Million Dollar Strategies.” Autographed copies are available for $20 by calling Katie or Jewel at 803-359-7633.
Copyright 2018, The Bellune Co., Inc.

Your Unique Selling Proposition’s value

What is unique about your Ideal Customers’ needs and wants? What do you have that will take care of them?
Former Avis CEO Bob Townsend revealed in his book “Up the Organization” how his company’s famous “We Try Harder” campaign was born. Townsend knew something dramatic was needed if Avis was to close the gap on Hertz, its biggest competitor.
What’s more, he had faith in Bill Bernbach at the Doyle Dane Bernbach agency.
“If you promise to run what we recommend,” Bernbach said, “everyone in my shop will want to work on your account.”
Townsend’s framed memo was posted in all offices at Avis and DDB. It read:
“Avis will never know as much about advertising as DDB and DDB will never know as much about the rent-a-car business as Avis.” Townsend promised that Avis would not approve, disapprove or try to improve ads and insisted that DDB submit only those as it truly recommended. “They will not ‘see what Avis thinks of that one’.”
Finding a USP was tough. The Avis fleet was not newer than Hertz’s. It did not have more locations or cheaper rates.
Copywriter Paula Green came up with an idea that went completely against the prevailing philosophy that ads must never acknowledge a brand weakness.
Her line – “We try harder” – became one of the most famous in advertising history.
In a year, Avis turned a $3.2m loss into a $1.2m profit – its first in 13 years.
You may not be cheaper, faster, etc. than your competitors. But there has to be one thing you offer that is better. Find it and you have the idea for a great ad campaign.
For a complimentary digital copy of “Uncover Your Inner Sales Genius,” email

What can go wrong? Part 2

Last week we talked about a thief.
He was exposed on a reality TV show.
It’s Mystery Diners on the Food Network.

The thieving employee lost his job.
He could have gone to jail.
He stole hundreds of dollars.
I recommend you watch this show.
You will see how employees can steal from your business.

Here’s an example from a recent show.
A popular bar owner’s nightly take was falling.
She suspected the night bartender was doing it.
But she couldn’t prove anything.
The guy was resourceful and she liked him.
She also liked being able to go home at night.
She trusted him to run the bar after dark.

Revenue kept falling so she made a call.
Mystery Diners came in and set up cameras.
She watched her bartender bring in his own booze.
He wasn’t selling hers and ringing it up.
He was pouring his and pocketing the money.
No wonder her revenues were falling.
The guy was using her place to run his own bar.

To make matters worse, he had a friend helping.
The guy wasn’t an employee but he was working.
They were both drinking booze themselves.
You can see where this was headed.
Her bartender had a part-time limo driving job.
So he left his friend in charge of the bar.
He had to go pick up someone in the limo.

The owner stopped him and brought him back.
She took him to the secret screening room.
He saw himself on the monitors stealing from her.
He was a big guy and gave her a hard time.
She fired him and told him not to come back.
If he did, she would call the police.

This is the kind of thing that could happen to you.
You don’t need to run a restaurant.
Just about any business will do.
Trusted employees may take advantage of you.
What do you do?
More about that next week.

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