Have you heard marketers or bloggers brag about the high number of addresses on their email lists? A blogger said he had more than 5 million. Wonder how many actually open his emails? What does it cost to mail to thousands of addresses that don’t open his messages?
A good open rate for your emails is only 15%. In other words, 85% of the people you email don’t bother opening them.
This should be a concern. The more email addresses on your list, the more Constant Contact, Mail Chimp or whatever service you use will cost. You’re paying to mail to people who don’t want your email.
To keep our open rates high, our tech whiz Katie Ritchie segments and prunes our lists to keep our costs down and avoid emailing to those who don’t open them.
The more dead weight Katie deletes, the higher open rate we get because we reach those who want our information.
Our weekly Writing Tips have a super high 45% open rate because those specifically asked to get those emails.
Now some hurried readers may skip your email this time but open it at least half the time. Hang on to them. Just delete those totally non-opening addresses.
We share such field-tested strategies in our free CD “Why Advertising Fails & What You Can Do About It.” For details, email JerryBellune@yahoo.com.
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Copyright 2020, The Bellune Co., Inc.