We have helped many of our Riverbanks Publishing clients publish books.
We did it the old-fashioned way . . . with trial and error, sweat and tears.
But it has been an amazing journey that most people don’t know where or when to start.
They dream about it. Think about it. Talk about it. But they do nothing about it.
Others recognize they have something to share but don’t think they can write.
Experience has taught us that almost anyone can write and publish an authoritative book.
You just need to know how and have expert support.
One of the best ways to grow your business is to be seen as an expert authority.
Clients and prospects will value your authoritative expertise and advice.
They want to do business with those who published a book on topics they’re interested in.
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Surveys show that more than 80% of Americans dream of writing a book someday. Most never will.
When you publish a book, people will see you as achieving something that sets you apart.
Writing a book will elevate your status, your income and your influence.
It will position you as a knowledgeable authority they can trust.
Let me give you an example of how this works.
One of our clients is a highly successful dentist.
He owns two dental practices and takes care of his patients every week.
He’s as busy as you are but he has published four books.
He gives them to his Ideal Patients as a retention strategy.
He gives them to his Ideal Prospects as an attraction strategy.
He has based his newest book on the articles he writes for our newspapers.
These reach more than 25,000 readers and became chapters in his book.
This has led to radio, TV and print interviews. He’s a local celebrity and expert.
And not one of the competing dentists in his market have figured it out.
Now prospective patients contact him after reading his newsaper columns and books.
They feel privileged to have an expert dentist and his team take care of their dental problems.
He’ll even autograph their copies of his books for them.
This is a powerful example of how writing a book can help you expand your business dramatically.
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A lot of exciting new opportunities will arise once you become a published author.
Here are seven of the biggest benefits that could come your way.
1. Free publicity and media attention.
It’s much easier to get radio, TV, magazine, newspaper and online publicity when you have a book.
The media need experts to interview and often call on authors to comment on timely news topics.
2. Generate more leads and referrals.
When you have a book, you can promote and sell it to your existing customers.
Some authors give their books away to key clients to create more word of mouth.
This is a great way for people in a service business to generate referrals.
A book is far more impressive and powerful than a brochure.
3. Speaking engagements.
People who book for corporate events, conferences or workshops may never have heard of you.
Yet they know their members and audience want to hear from experts who have published books.
I’m an example. I’ve been invited to speak in more than 30 states and foreign countries.
I had a successful publishing business but my books doubled my paid speaking engagements.
4. Higher appearance fees.
People are willing to pay an expert more money than someone without celebrity and authority.
Your name on a book leads to higher name recognition — and higher fees.
I was able to quadruple my speaking fees as a result of my books.
5. Your Dream Prospects will seek you.
To take your client base to the next level find clients who can spend more money with you.
This happens all the time for authors.
Their books are like having a marketing agent that never sleeps.
It continues to build exposure and attract new clients.
6. It could lead to a whole new future.
Your book can make the difference in feeling stuck in your job.
It will help you do what you really feel called to do.
Your book will help you reinvent yourself and increase your sales and publicity.
It can help you generate a whole new line of business or a consulting practice.
7. It can partner you with other super-achievers.
We have worked with 21 other experts on a book to grow their businesses.
Each of them wrote a chapter for the book and shared the publishing costs.
They have used “Killer Secrets of Successful Entrepreneurs” as an attraction and retention strategy.
The book adds value to their client relationships.
That results in greater value from — and longer retention of — their dream clients.
Is this a strategy you could use effectively?
I think so — but I’m prejudiced by the experiences of other expert authors.
I could name 50 or more experts who have marketed their experitise effectively with books.
These include Dan Kennedy, Drayton Bird, Tom Peters, Gay Kawasaki, Robert Kyosaki and Joanne Black.
All of them are real people like you and me. They get dressed each morning, one leg at a time.
But all of them have devoted 10,000 or more hours to becoming the best in their fields.
Without their books, they would not enjoy their great success as respected authorities
Our second book for experts is in the works right now.
Such business owner/experts as Emily Wright, Greg Wych, Ann Elliott and Marty Fort are involved.
Each has already written at 2,000-word chapter for the new book.
The introduction to the book explains its purposes, strategies and marketing tactics.
Million Dollar Strategies introduction
You’ve picked up this book for one of several specific reasons.
You thought it had an unusual title that promised million dollar strategies.
Strategies that are out of the ordinary. Strategies that get extraordinary results.
And how can you know that these strategies are worth what we say they are?
You have to try them for yourself. They already field tested and worked for all of us.
Why else did your pick up this book?
You thought it might help you and your business make more money and reach greater heights.
But you may be wondering what it takes to become a “maverick entrepreneur.”
A dictionary definition of a “maverick” comes close: “Being independent in thought and action.”
Mavericks are not conformists. They don’t think and act in traditional ways.
They are overachievers, visionaries, leaders, risk takers.
They speak their minds and aren’t afraid of stepping on a few toes.
In other words, their great success comes from bold thinking and acting.
They are pioneers in thought and action in whatever they do. Much like you . . . or you should be.
Do you have a maverick mindset?
I’ll bet you know a few highly successful people who are or were extremely independent.
To name a few you’ll recognize: Walt Disney, Mary Kay Ashe, Bill Gates, Steve Jobs, Meg Whitman.
Disney created intriguing cartoon characters and parlayed them into a billion-dollar magic kingdom.
Mary Kay Ashe created one of the hottest selling cosmetic lines selling though female entrepreneurs.
Gates, Jobs and Whitman were visionaries in the high tech world and made mega-millions in it.
These five were larger than life personalities who thought and acted independently.
Each was highly successful in one or more fields.
All of them showed vision, leadership and highly distinctive personalities.
All of them knew how to market themselves, their ideas, values and beliefs.
Are you a fellow over-achiever and risk-taker?
“Entrepreneur” is a word some people can’t spell much less know what it means.
The dictionary defines it as someone who operates and assumes the risk for a business venture.
That’s a rather dry description of an exciting occupation.
To us, entrepreneurs are risk takers who calculate and reduce as much risk as possible.
They do not let risk stop or even slow them down.
They are people of action as well as of thought.
They calculate the odds and act when the odds are favorable.
They are willing to try a lot of tactics, strategies and ventures, knowing some will fail.
They practice, as Michael Masterson says, “ready, fire, aim”.
That means they will fire off a lot of shots and take aim at those that succeed.
Why are advertising, marketing and sales critical to you?
Too few business owners and entrepreneurs recognize the importance of this three-pronged approach
They get into business because they see an occupation or turn a passion into a business.
But they never learn that as the owner, they are in charge of advertising, marketing and sales.
Without them, their businesses will remain marginal at best and die, like so many others, at worst.
Advertising is a key ingredient whether broadcast, mail, online, outdoor, print, you name it.
It most notably includes “word of mouth” advertising and what drives it.
In its widest meaning, the meaning we talk about in this book, it means:
Whatever you do successfully to attract clients or patients and keep them loyal to you.
Retention is one of our greatest challenges in business.
But without a loyal herd, as Dan Kennedy says, we don’t have a reliable client base.
We end up pursuing “new” business rather than generating business from those who trust us.
Why should you ignore the big corporations?
“Most small business advertising and marketing stinks,” Kennedy wrote in “No B.S. Direct Marketing.”
“Monstrous sums are wasted and opportunities lost.
“Pretty much everything you think you know about this is wrong.”
Kennedy is a contrarian as are all maverick entrepreneurs.
Ignore what you see big corporations doing. That’s not for us mavericks.
Take a look at any big corporate ad on TV or in print.
They don’t have a clue as to how to attract business.
It’s a wonder than any of them survived long enough to become “big” corporations.
Warning: You’re in danger of “Getting it”
The co-authors of this book will show you radical ways to think and take action.
They will show you how they attract and retain clients and patients.
As you begin to “get it”, the light bulb will go off and you’ll wonder why you didn’t see it before.
You will see every sales and marketing strategy in a new and more effective light.
You’ll see the limitations of “traditional” ads, brochures, commercials, flyers and sales letters.
You’ll see the limitations to the way “traditional” businesses market to their prospects.
You will change the way you think, act, advertise and market.
When you do, you will become the subject of criticism.
Your friends and colleagues may argue with you.
Some will even wonder if you have perhaps lost your mind.
A friend of ours who runs three successful dental practices found this out recently when a hygienist quit.
As she walked out, she told him she thought he was wrong to use his marketing methods.
In all the time she worked for him, she just didn’t “get it”.
But she was careful not to let him know, to voice her opinion, to be honest with him.
Perhaps she thought it might cost her the job.
But she didn’t know him well. A healthy discussion of his marketing would have cleared the air.
He would have taken the time to show her why he was doing what he did and why it was successful.
Why you should follow their success path
You must have the courage, moxie and commitment to take a different path.
This is not easy. You will be bucking the tide, going against accepted methods.
But if you follow the path of the mediocre wannabes, you will get only mediocre results.
As you begin to adopt and put into practice the secrets you discover will be a refreshing change.
Others will begin to notice your results and seek your advice and opinion.
You will attract clients and patients like a magnet.
They will see your success and be attracted to it like moths to a flame.
The entrepreneurial types will want to know how you’ve done what you’ve done.
They will want to become part of your success or learn from you to create their own success.
You can find no better mentors that my co-authors whose secrets you are about to discover.
What you will learn and can customize as your own secrets should strengthen your resolve.
If others can do it, you must think, then I can do it, too.
Your road map is not difficult to follow.
Section 1. The main body of this book.
This is where we reveal our marketing and operational secrets to you.
You may read the secrets of a publisher, a marketing expert, a dentist, a consultant or a music teacher.
Don’t think they don’t have a great deal to offer you because they may be in another business.
You may think your business is “different” but it really isn’t.
The strategies that work in one business can be customized for another.
In fact, it is better to study what successful people do in other industries.
Then figure out how you can make that basic strategy work in your own industry.
That way you will be thinking and acting independently.
You will stand out from the rest of the also-rans in your industry.
If you do only what everybody in your industry does, you’ll get the same results they get.
Section 2. Who we are, what we do and how we can help you.
This is one of this book’s great resources.
It tells and shows who we are and the ways we work and live.
These authors are role models already for hundreds of fellow entrepreneurs.
We detail what we can do for you and how you can contact us.
These are online, offline, books, newsletters and other resources to help you in your quest..
This will give you access to ideas, information, strategies and techniques that will keep you busy.
Self-study, analysis, thought and action will make you a highly successful maverick entrepreneur, too.
What’s the great purpose of this book?
We wrote this book because we believe entrepreneurs are the backbone of our economy.
They create businesses, jobs and wealth they are willing to pump back into their communities.
If our example encourages you to dare to run a business, you ultimately improve the economy and create jobs.
As an entrepreneur, you will be willing to launch a business and accept responsibility for its success.
You will not be risk adverse but you will not be foolish either.
You will weigh the odds, decide which ones are in your favor and take action.
I don’t know any successful entrepreneurs who have not suffered failures.
They, like you, have courage, moxie and commitment.
Now read and “get it” and, most important, go forth and multiply.
We need you and other entrepreneurs to keep America strong and a shining example to the world.
Read, understand, take notes, develop a plan and go forth and conquer.
— Jerry Bellune
What you can do to get
your name on this book
1. Make a commitment to write a 2,000 word chapter.
What should you write about? What has made you successful in business.
Those who will be reading this book want to learn from you.
They are looking for role models, business models and winning examples.
A good way to get started is to list three to five major strategies you have used successfully.
Then write 500 to 600 words explaining how you used each strategy and the results you achieved.
It’s not rocket science. I’ll bet you could tell me in 500 words about a dozen strategies you’ve used.
All you need is the top three and the stories behind each of these successes.
2. Send me your three points and the first 500 to 600 words.
I’ll give you my expert opinion on how you can improve them.
The editing and writing secrets I’ll share with you will make the next 1,500 words easier to compose.
3. Let me know which if these plans you prefer.
The choice is yours. All three take far less time and investment than writing a book on your own.
Your investment covers your share of the editing, proofing, design and printing of the book.
• A written marketing plan we have used to sell our other books.
• Placement of the book on Amazon.com which strengthens your expert position.
You will be able to tell people they can order your book at Amazon or on your own web site,
A PDF of the finished book you can email to your clients and prospects.
This is an inexpensive way to establish your expertise.
Your investment is only $200 for an electronic copy you can send to as many people as you like.
100 softbound copies of the finished book you can give away or sell for $19.95.
These are more effective than the eBook, a business card or colorful brochure.
People value a book and admire those who write and publish them.
This will generate far more media attention than the electronic book.
In addition, we will send you a PDF of the book you can use for client and media prospecting.
So you get both versions of the books for one small investment.
Your investment is only $350 for 50 copies you can give or sell at your presentations plus the PDF.
50 hardbound copies of the finished book you can give away or sell for $19.95.
These are more effective and make a better impression than the softbound versions.
People value hardbound books and display them in their offices or on their coffee tables at home.
Hardbound copies will generate far more media attention, too.
In addition, we will send you a PDF of the book you can use for client and media prospecting.
So you get both hardbound and electronic books for one small investment.
Your investment is only $500 for 50 hardbound copies plus the PDF.
What if you think you may need more than 50 copies?
You are probably right. You will find that 50 copies go fast.
We usually order print runs in quantities as few as 2,000 copies and up.
It all depends on how you and our other clients want to use them,
Anticipate needing more than 50 copies?
If you prefer additional copies you may order them at the time you sign our publishing agreement.
Additional copies of the softbound book in 50 copy lots are available for $250.
Additional copies of the hardbound book in 50 copy lots are available for $400.
What if you order 100 copies, run out and need more?
It is expensive each time we crank up the printing press. The first copy if the most expensive.
If we have enough demand for copies later, we can arrange for additional copies to be printed.
Our minimum print run to keep the investment level down is 2,500 copies.
I hope this has inspired you to embark on your own book or to join us in these co-authored book.
Writing a book is not as difficult as many think — especially when you share the writing with others.
Like all journeys, it begins with a single step.
I encourage you to take that step and wish you the best in your quest to become a published author.