Have you heard someone drone on and on?
They love their story and tell it again and again.
All of us want to be good storytellers, orally and in print.
If you retell a story, give it a fresh slant.
Share new lessons the experience taught you.
Make the lessons ones that will benefit your audience.
Here are tips from experts, courtesy of Elizabeth Bernstein.
Elizabeth writes for the Wall Street Journal.
- Make a point.
This why you tell stories.
You don’t have to state it but keep it in mind.
I tell the story of how we started our 1st newspaper.
The facts are the same but the way I tell it differs.
And I draw different points in each telling.
2. Open dramatically.
You need a “James Bond opening.”
One of my favorites is one Charlie Farrell tells.
Charlie was a Marine fighter pilot.
His story is about his 1st landing on a carrier at sea.
The carrier deck looked like a postage stamp from above.
It is a white knuckle run.
Charlie makes you feel what he felt.
Paul Zak, who studies the neurobiology of storytelling, says:
• You must have reasons for us to want to read or listen.
• An exciting opening produces dopamine in our brains.
That helps to focus our readers’ attention.
3. Put flesh on your characters.
What are the people in your story like?
How did they act, feel and look?
Make readers care about your characters
Their brains will produce oxytocin, the bonding hormone.
4. Build tension.
Deepen your story. Create cliffhangers and surprise.
These give a reason to care about your characters.
It will engage them with your story.
When they are emotionally engaged, they bond with you.
5. Make personal disclosures.
Research shows that self-disclosure helps people bond.
But don’t exaggerate. It kills credibility.
You can make yourself the butt of the story.
Readers love those of us willing to show our vulnerability.
Final tip: If you’re retelling a story, admit it.
Research shows repetition makes you look inauthentic.
But if you admit it, it seems to make it all right.
Write or say, “One of my favorite stories is…”