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Storytellers think of readers

Good evening to you, my friend.

Yes, it is your ink-stained editor back to nudge you into writing better. Today we’re going to talk about your editing strategy.

When we lived in New York, we read all the daily papers but we had our favorite – the Herald Tribune.

I’m sorry the Herald Trib isn’t here today. You would love it.

The New York Times was an editor’s newspaper. It published reports from its far-flung correspondents around the world. 

It was authoritative. It took its news seriously.

The Herald Trib had a different strategy. It was a writers’ newspaper. It didn’t just report the news. It told it as a  story. 

Each story had a beginning, middle and end, like a three-act play. The characters – real people – came to life in its pages. 

It could be audacious, too. Its writers’ had opinions they were willing to share. They respected accuracy, fairness and truth. But they also told you the story behind the reporting and often what they thought about it. 

They digested the news for you. Analyzed it if it needed analyzing. They made it interesting and intriguing.

On Sunday mornings, I would walk down to the news stand and pick up the papers. Then my wife and I would divvy up the Herald Tribune and read it cover to cover. 

Only then would we turn to the Times and read it.

The Times had reporters. The Trib had storytellers.

I tell you this because you need to think about your own reporting, writing and editing strategies. 

Whether you write online, in print, on the air or some combination of them, what a dead newspaper and one that is on life support did has a message for us today.

It is about how we see readers and what they need and want.

I know who most of our readers are. I talk about it with our writers a lot. They may be bored with hearing me talk about readers but they are who we serve. 

Let’s serve them well.