Your local advertising drives higher sales

Local advertising is a small business’s best bet to attract customers, say advertising experts Brian and Michelle Mattingly.
A simple, targeted approach to advertising will almost always yield better results if you work with limited dollars.
A primary benefit of local advertising is forming local connections. These are more powerful than the shallow, national connections big corporations try to form with a geographically diverse audience.
You need to continue to do digital advertising with social media, your website and online offers to your customers. But Brian and Michelle advise not to underestimate the value in local print advertising.
While others are investing their last pennies in digital campaigns, your audience is saturated with online advertising. You need a presence online, but it’s smart to set aside a healthy portion of your budget to invest in local newspapers.
Find an affordable, reliable printer to help you develop creative local campaigns with booklets, brochures, calendars, catalogs and other tangible resources.
Your dollar will stretch farther and you can measure the results.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email .
Copyright 2019, The Bellune Co., Inc.

Can you possibly advertise too much?

Department store king R.H. Macy said half his advertising brought in most of his business – he just didn’t know which half.
That’s a common complaint from business owners who don’t track their sales.
In the Internet Age’s Google Analytics, Instagram Insights and other technology, anyone who does not track results is either lazy or a dope. Don’t you be either.
 Some business owners have asked us how often they should advertise, online and in print. The right answer is “every day” -–and more than once a day if you can.
It’s why you receive so many unsolicited offers in your email inbox. It’s why you see so much print advertising in newspapers and magazines. If you let your competition beat you, he’s going to gain an advantage and cut into your market share.
It’s why Sears and Montgomery Ward sent catalog after catalog to rural families who lived far from their stores. It’s why L.L. Bean and Eddie Bauer continue to do it.
They know they must constantly keep themselves in your mind. They know you will page through catalogs, newspapers and magazines and see something you like, then go to their store or website to buy it.
We have a novel feature we offer our advertisers. They buy an ad in the Chronicle and get the same ad in the Lake Murray Fish Wrapper and on our site. Their ads have links in them that carry customers to their sites to place orders. Can you imagine what that could do for your sales?
For a complimentary digital copy of “Uncover Your Inner Sales Genius,” email