How to super-charge your motivation

Do you struggle with motivation? An executive recruiter friend keeps on his desk a photo of a fire truck-red Lamborghini he wants. This is no toy. The car costs $200,000. The photo goads him to achieve his daily goals and buy the car.
He knows exactly how many calls he will have to make, how many rejections he will have to take, how many contacts he must develop and how many executives he has to place to take care of all his other costs of feeding and clothing his wife and 4 rambunctious boys … and buy the Lamborghini.
I’ll bet you any amount of money you care to wager he will do it. He is highly motivated and that Lamborghini goads him.
The workaholic rules a few of us over-achievers live by say work should be its own reward. You and I both know it’s BS.
As you enjoy more success, the risks are greater and the prizes more lavish. You must be motivated to stay on top, achieve your goals and acquire your Lamborghini.
The way to burn out is to finish a grueling project and jump on the next one.
Take a break. Go to the Bahamas. Reward yourself with something you’ve always wanted. Donate to or volunteer for a cause you really believe in.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . To get an electronic version, visit Amazon by clicking here.
Next: Can you pass this test?

Copyright 2019, The Bellune Co., Inc.

Have you and your business got SWAG?

If you are an entrepreneur or business owner striving to grow your business, you need SWAG. This attracts and keeps customers, says our friend MaryEllen Tribby.
MaryEllen has a simple SWAG Meter you can use to gauge your SWAG and how it relates to your business success.
S = Self Confidence. Customers want to feel you can help them grow, teach new things or solve their problems. You believe in yourself and your ability.
W = Wonderment. Your confidence creates feelings of being surprised or amazed. You encourage and help them find solutions to their problems.
A = Assertiveness. You don’t wait for something to happen. As one with SWAG you make things happen. This builds trust and confidence in your resourcefulness.
G = Greatness. As one with SWAG, you don’t settle for just being good or average.
As Jim Collins wrote in “Good to Great” good is the enemy of great. You won’t settle for just being good. You strive each day to be your best. You aim to make a real difference.
Next week we’ll show you how to measure your business’s SWAG.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . To get an electronic edition for $9.99 on Amazon, click here.
Copyright 2019, The Bellune Co., Inc.

Sell by the numbers for greater profits

Houston Rockets basketball coach Mike D’Antoni is passionate about 1.16.
That’s the number of points per possession they must score to be the best offense in basketball history, Ben Cohen writes in the numbers-driven Wall Street Journal.
D’Antoni has long been known for strategies that push the boundaries of his sport.
On points per possession, he decluttered the Rockets play book. If one play produces 0.8 points and another 1.2, why run the 0.8 plays. Run the 1.2 plays every time.
D’Antoni aims to average 1.16 points per possession. Anything above 1.16, he keeps. Anything less than that is thrown out.
His obsession with 1.16 drives the most unusual strategy in the National Basketball Association and why his team has taken the pursuit of peak efficiency to an extreme. They cut out all plays that don’t work.
What if you did that with your business?
Analyze which are your most profitable products and services. Concentrate on advertising and selling them.
Which customers produce your greatest profits? Concentrate on serving them and developing products and services that meet their needs and fulfill their dreams.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at katie.lexchron@gmail.com or call 803-359-7633. For an electronic copy through Amazon click here.

Master the short game of business

The “short game” of golf is where you are near the green, chip onto it and putt your ball into the hole.
We’re not just talking golf when we consider the short game. We’re talking about the game of business, life and success.
You may lead great organizations or small businesses. You may be a veteran who feels the hot breath of eager young entrepreneurs on the back of your neck.
They may be able to drive the ball farther or make more sales calls a day. But when you are close to the green, you have an edge. You have more experience and you know the value of practice.
This bit of wisdom comes from Austin, TX, Country Club pro Harvey Penick. If you are a golfer, you should be familiar with his “Little Red Book” on golf.
Harvey maintains that older golfers can excel at the short game with practice. And he recommends you do it with only one ball, just as you would in playing a game.
He says it helps sharpen your focus.
This is true in business and life, too.

  1. The more we practice what it is that we do in life, the better we become.
  2. It helps for someone like Harvey to coach and teach us good practice habits.
  3. Practice keeps us sharp and focused.
    That’s where golf and life are alike.
    We discuss such ideas in, “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy, contact us at 803-359-7633.
    Copyright 2019, The Bellune Co., Inc.

You must believe in what you’re selling

Call us old fashioned. We’ve been sold on the power of newspapers and advertising most of our lives. And it has served us well.
Prospects can tell we are talking with them about something we believe in. Without that belief and the passion it gives us, we may not have sold the first ad campaign.
It takes passion to motivate yourself to get out there and show others how what you offer can improve their lives.
Sales legend Zig Ziglar said that we must have passion and belief in what we offer.
One of Zig’s favorite stories was about his colleague who wasn’t selling much.
Zig asked him if he owned the product.
No, the man said, but he “planned to” after he made a few sales.
Zig sold him a set of cookware that day.
He made a commission on it that his colleague could have used as a discount had he taken the initiative to buy it himself.
We must believe in our product or service so strongly that we own it ourselves.
If you won’t invest your own money in your offer, can you expect others to?
Your prospect will feel your lack of belief and passion. Your prospects will perceive that you don’t truly believe in what you are offering and your sales will plummet.
We discuss such ideas in “Maverick Entrepreneurs’ Million Dollars Strategies.” For a $20 autographed copy, call 803-359-7633.

Copyright 2019, The Bellune Co., Inc.

Solve clients’ problems without cash

Have you ever had great clients who became unhappy with you or one of your people? Did you lose them? Did you have to cut your prices or refund their money?
Our friend John Carlton says that any problem that can be solved with money can be solved without money.
That simply means that using cash to solve problems shows that you’ve stumbled upon a value level where unhappy customers can be coaxed back into the fold.
But value doesn’t always equal greenbacks. Once you’ve established that the unhappy client WILL come back, for the right value … then you’re free to experiment with things other than cash.
Like free stuff that’s valuable to them.
Too many biz owners get caught up in a black-and-white world of cash or no cash.
To savvy entrepreneurs this means creating value with an hour of your time over lunch, free membership in master mind groups, gifts, golf outings, theater or sports tickets or other incentives you can provide.
Think what they would find valuable that’s as good or better than cash.
Does this make sense? Throwing money around cuts into your bottom line.
We discuss such solutions in “Maverick Entrepreneur’s Million Dollar Strategies,” a book that can change your life and business.
For a $20 personally autographed copy, call Jewel or Katie at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.

Avoid the No. 1 networking mistake

Most people we meet at networking events make a sad mistake. They think they’re so special they have to tell you all about themselves, what they do, etc.
This isn’t networking. It’s word-vomiting all over some poor soul who deserves better.
Our friend Andrea Nierenberg, the Networking Queen, wrote recently about how to introduce yourself at such events.
Her advice is sound. I only would add this suggestion: Make it about them. Showing your interest in other people is a sincere compliment. So few people know to do it that it sets you above the crowd.
We must seize the initiative and ask them first: “What do you do?”or “What brought you here today?” or “How might I be of help to you?” You get the idea.
It is critical that you learn about them:

  1. What line of work they are in.
  2. Why they came to this event.
  3. What you may have in common.
    Find out about their needs or wants you may help them with. That’s a plus.
    This makes an almost instant connection. Your personal interest delights them.
    You will find out if they are someone who needs what you do or can refer you something.
    When they ask, “Now tell me what you do,” you have a good idea of what to say that will build their confidence in you.
    These are the kinds of ideas you will find in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a personally autographed $20 copy, call us at 359-7633.
    Copyright 2019, The Bellune Co., Inc.

Is ‘selling’ the wrong word to use?

Salesman Harv Eker says he doesn’t like the word sell. He’s not alone. He thinks it has a negative connotation.
He suggests that to avoid saying “sell,” say “help.” By using “help,” you emphasize an important distinction in your thinking and customers’ or prospects’ thinking.
Harv wants you to help people, not sell them something. It makes sense.
Most prospects want solutions to their problems – not products. They want what your products can do for them. That’s the main reason they buy from you.
The other reasons are that you offer them a benefit too great to refuse or the fulfillment of their hopes and dreams.
No one buys from you because you’re smart, trustworthy or good-looking.
They give you money because you solve a pain or a problem for them or offer such value or hope that they can’t refuse.
The Godfather had it right. Make them an offer they can’t refuse. If they don’t see how you can solve their problems, you’re wasting your time and theirs.
Here’s one we have found that also works: Use “invest” instead of “buy.”
“Buy” implies an outgo of their money.
“Invest” suggests a return and reward.
We discuss this and other ideas in Maverick Entrepreneurs’ Million Dollar Ideas.
For a personally autographed $20 copy, call Katie and Jewel at 359-7633.
Copyright 2019, The Bellune Co., Inc.

How to profit from others’ insights

Billionaire Andrew Carnegie used his mastermind group to test ideas and assure his success. His group was made up of highly successful entrepreneurs, business owners and CEOs in many fields. Smart business owners and entrepreneurs do it, too.
Our mastermind group offers 5 blockbuster business building benefits.

  1. Fast track, tested and proven ideas and strategies. Why re-invent the wheel? Shortcut it at lightning speed.
  2. Friendly accountability and coaching. Accountability is key. When you know others are watching, you pick up the pace.
  3. The incredible power of group creative thinking. Imagine the benefits of brainstorming with other experienced business owners who share insights with you.
  4. A peer group of like-minded entrepreneurs is your exclusive advisory board to test your ideas. Think “Disney Imagineers.”
  5. An opportunity for joint ventures and business alliances. Such ventures produce thousands of dollars in business deals.
    We discuss mastering the power of the master mind in our new book, “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy or information about the Chronicle VIP Club, call 803-331-6695 or email JerryBellune@yahoo.com.
    Copyright 2019, The Bellune Co., Inc.

How successful people use time

To succeed in sales, map out your schedule for the day, your goals and to-dos.
The morning is a good time as it is one of the only quiet times you will have, says advertising sales manager Linda Sauls.
Plan each week in advance. You will use your time more effectively and efficiently.
To plan your week, Linda advises:
• Consult your Daily Sales Plan and Call Record. This should include prospects, their organization, phone/email, the purpose of your call, the result and your next action.
• Refer to your monthly objectives to determine which marketing and sales activities have highest priority.
• Review your Master Plan. See how well you are meeting your overall goals and what to do to improve performance.
• Write sales-producing emails and snail mail letters, depending on the prospect.
Write using a few basic rules:
• Keep them short and simple. Shorter letters are more likely to be read completely. A 1-page letter is best.
• Write the way you speak. Pay attention to your grammar and spelling. Write in a friendly, sincere and warm writing style.
• Use bullets for specific points.
Linda explains these steps and more in a new book “Maverick Entrepreneurs’ Million Dollar Strategies.” Autographed copies are available for $20 by calling Katie or Jewel at 803-359-7633.
Copyright 2018, The Bellune Co., Inc.