Why do your customers buy from you?

Our friend Ruth King says you need to know why your customers do business with you for 4 make-or-break reasons:

1. It defines your business purpose. It’s the reason your customers pay you to take care of their needs, wants and dreams.

2. It sustains your motivation. This is the reason you are in business. Every employee should know why your customers do business with you. If you can’t tell them, they haven’t a clue. Remind them often. 

3. Your company operates on profitably taking care of your customers. You don’t need customers who are not profitable. 

4.  You know your marketing messages should include testimonials from your customers. “Here’s what our customers say about us” or “Here’s why our customers do business with us” should be in all of your marketing messages.

Ask your customers why they do business with you. Ask your employees why they think your customers do business with you. You may be shocked at the answers. If you don’t like their answers, find out what’s wrong and change it. 

We share such field-tested strategies in “Killer Secrets of Successful Entrepreneurs.” In it, 22 highly successful entrepreneurs share closely-guarded secrets with you.

For a $20 copy for $10, email JerryBellune@yahoo.com.

Next: Customers from Hell.

Copyright 2020, The Bellune Co., Inc.

Attract more prospects, more income

Lead magnets can change how you do business and produce more income. It will attract more prospects to your sales funnel faster then you ever dreamed. Lead magnets make an offer to get them to give you names and e-mail addresses. Your lead magnet is the 1st thing a visitor to your site sees.

It is where you show visitors how you can ease their pain, solve their problems or help fulfill their dreams.You can change your lead magnets to test which ones attract the prospects you want. The more relevant you make them, the more prospects you will attract and you will  increase your conversions, too.

You can have different lead magnets, depending on where you place your offer. If you target working mothers, then your lead magnet might offer a free e-book on how to manage their time. If you help clients make more money, your lead magnet offers them tactics and strategies to increase their incomes.

Changing your lead magnet to target a specific target group makes your opt-in offers flexible. It gives visitors an immediate gift as a reward for visiting your site.

We share such strategies in our $20 “Million Dollar Strategies of Maverick Entrepreneurs.” For a complimentary $10 copy, email JerryBellune@yahoo.com.

Next: What motivates your customers

Copyright 2020, The Bellune Co., Inc.

How to get high email open rates

Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million. It makes me wonder how many actually open his emails and what it costs him to mail to thousands of addresses that don’t open his messages.

A good open rate for your emails is only 15%. In other words, 85% of the people you email don’t bother opening them.

This should be a concern. The more email addresses on your list, the more Constant Contact, Mail Chimp or whatever service you use will cost. You’re paying to mail to people who don’t want your email.

To keep our open rates high, our tech whiz Katie Ritchie segments and prunes our lists to keep our costs down and avoid emailing to those who don’t open them.

The more dead weight Katie deletes, the higher open rate we get because we reach those who want our information.

Our news web site has almost 20,000 visits a day. Our Writing Tips have a super high 45% open rate because readers specifically asked to receive those emails.

That’s the special sauce for open rates. Delete the non-opening addresses.

We share such field-tested strategies in our 60-minute CD “Why Advertising Fails & What You Can Do About It.” For details, email JerryBellune@yahoo.com.

Copyright 2020, The Bellune Co., Inc.

3 ways to make a great 1st impression

Good morning, fellow entrepreneurs.

MaryEllen Tribby believes in making a great impression with 3 strategies.

1. Be generous. When you help others, “getting” will follow. It will come in unexpected ways. No one likes a person with a “taker” mentality. When you are generous, people will notice and respect you. We like to do business with those who we respect, trust and like. Help them feel the same way about you. Act as a host at events you attend by connecting others. This can be as simple as introducing people to each other or as elaborate as sharing a testimonial about someone. 

2. Be Happy Harry or Harriet. Put on a happy face at the door and smile. This is your time to shine. People will look forward to seeing you if you are energetic, positive and outgoing. They enjoy doing business with people they like. Remind yourself of everything you are grateful for just before entering an event or meeting a prospect. 

3. Connect. Don’t Sell. Connecting is about building relationships with people who will be happy to tell others about who you are and what you do. Find out what they do and its value to their customers before you share what you do. And follow up with a hand-written appreciation note. 

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a $20 personally autographed copy, contact us at 803-331-6695.

Copyright 2020, The Bellune Co., Inc.

Harness the power of word-of-mouth

A couple of our friends were discussing a German restaurant 45 minutes from our town. My wife and I miss German food since the only place in town that served it closed. Of course, I was interested.

I mentioned it to my doctor, a fellow schnitzel lover. Her story was different. 

On her only visit, the wait staff was not only inattentive but rude. And it took 3 hours for their meals to arrive.

Now if you were me, who would you believe, the good reviews or the bad? For a 90-minute round-trip drive, would you take such a chance? Not me. I mentally crossed the place off my must-do list. 

A woman I do business with occasionally advertises with us – when she has something special she wants to sell. I asked her once why she did not benefit from a more consistent advertising campaign.

“I rely on word-of-mouth advertising,” she told me. I didn’t argue with or try to enlighten her. She is a strong-willed person who will not listen to reason.

But she could enhance her advertising with testimonials from customers who love and appreciate what she does for them.

You do use testimonials, don’t you?

We share such field-tested strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember)” self-study course. 

Details at JerryBellune@yahoo.com

Next: 3 ways to connect with prospects

Get your prospects to open their wallets

Does your advertising really work?

It may but the $5,000 question is, does it gain the results that you want?

Our friend Ruth King had a client who hated his advertising. He was spending money on something that he despised …even though it was producing results.

Ruth told him: You are NOT the audience for the advertising. Ask your girlfriend whether she likes it. She is the type of person we are trying to attract.

“But I hate it,” he said again.

Ruth asked, “Is it producing results?”

“Yes,” he conceded.

“Then your opinion doesn’t count. Your customers’ opinions count.”

Tough lesson for him to swallow. The ads were working. He just didn’t like them.

Customers vote with their wallets. If they respond to your advertising, it is immaterial whether you like the ads or not.

The next time you plan an advertising message, give it to a few friends who are like your target audience. Ask them whether they would do what the ad requests – go to a website, call a phone number, etc.

If they like it, then do it. The rest of your target audience is likely to respond, too. If they like it, then do it. The rest of your target audience is likely to respond too.

Remember: It doesn’t matter what you think about your marketing and advertising – it matters what your customers think. They will vote with their phone calls, emails, and pocketbooks.

For more brilliance like this, sign up for Ruth’s complimentary newsletter at rking@profitabilityrevolution.com

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” 

For a $20 personally autographed copy, contact us at 803-359-7633.

Next: Think small for bigger profits

Copyright 2020, The Bellune Co., Inc.

Ignore your balance sheet at your own risk

Do you only check your profit and loss statements? Your balance sheet tells you much more than your profit and loss statement, says our friend Ruth King. It actually tells you how profitable your company is.

Your balance sheet shows your current assets divided by current liabilities.

Current assets are cash, accounts receivable, inventory and prepaid expenses.

Current liabilities are accounts payable, taxes payable, deferred maintenance revenue and current part of long term debt.

Increasing current ratio means increasing profitability. Decreasing ratio, most of the time, means decreasing profitability.

Your balance sheet also tells you if:

  • You may be running out of cash
  • You have a collection problem
  • You are taking on too much debt or too much inventory.

Your balance sheet is your weather vane. It gives warning signs of impending problems so that you can take care of them before they become major crises.

If you want more information on how to understand your balance sheet, order Ruth’s book, The Courage to be Profitable: Get and Stay Profitable in Less than 30 Minutes a Month. It’s available on Amazon, on Audible, or if you want an autographed copy, call her at 770-729-0258.

Sign up for Ruth’s complimentary newsletter at rking@profitabilityrevolution.com

We share such ideas in Maverick Entrepreneurs’ Million Dollar Strategies.

For a $20 personally autographed copy, contact us at 803-331-6695.

Copyright 2020, The Bellune Co., Inc.

Say sayonara to Someday Island

Covid-19 has given us the gift of reflection. 

We reflect on what we want from life. What are we willing to do to achieve it? 

Before we start, Brian Tracy writes in “No Excuses,” we take a little vacation to a fantasy place called ‘Someday Island.’

We say ‘Someday soon I’ll start that business, that diet or that exercise program.’ 

Up to 80% of us live on Someday Island. We think and dream and fantasize about all the things we will do “someday.” And what is the chief topic of conversation on Someday Island? Excuses. Everyone sits around and swaps excuses for being on the island.

They have come down with “excusitis.” 

They have good intentions but the road to hell is paved with them.

The first rule of success is simple: Vote yourself off the island. No more excuses. Do it or don’t do it but make no excuses. 

Stop using your incredible brain to rationalize and justify failing to take action. 

Do something. Do anything. Get on with it! Tell yourself: “If it’s to be, it’s up to me!”

Now make a list of your top 3 goals for the next 12 months. Prioritize them by importance. Assign each to be completed in 4 months. List the top 5 to 10 steps to achieve each. List who you need to help you and set a deadline for completing each step.

For a free copy of our Goal Setting Guide, email JerryBellune@yahoo.com

Next: Turn foes into fans

Copyright 20209, The Bellune Co., Inc.

Covid-19 opens doors to new opportunities

Stephanie Hall is a genius at diversifying her business strategies in this pandemic.

Before covid-19 halted her event rental business, she launched a luxury brand of hand-blown colored glass cake stands and stemware. The vintage-style pieces are original designs made at a 100-year-old glass-making company in Poland. 

She marketed her new products on social media to influencers, sending them samples. With more people at home and surfing social media, her colored glass got a boost.

She had a 2nd surge of business in June thanks to social media bringing attention to black-owned businesses. In 2 weeks, her Instagram account doubled from 23,400 to 51,500 followers. She turned off her Instagram advertising and has been working round the clock to respond to retailers interested in selling her products.

The boost in business allowed her to keep her employees working at packaging and shipping orders for colored glass.

Hall, a former corporate tax attorney, is looking for her next business opportunity –renting lush, silk flowers to brides. Being able to pivot quickly with a diversified business portfolio is a sound business strategy,.

We share such field-tested ideas in “Million Dollar Strategies of Maverick Entrepreneurs.” For an autographed copy of the $20 book, email JerryBellune@yahoo.com.

Next: How to build your self-confidence

Copyright 2020, The Bellune Co., Inc.

Use covid-19 to strengthen your team

Retired university professor Preston Hardy wrote us the other day with the story of a boy in rural Ohio who became the first human survivor of rabies. 

His doctor lacked the training to deal with such a devastating infection where everyone else had failed. Instead of treating his young patient for rabies, which he did not know how to do, the country doctor treated each symptom as it appeared. 

He knew how to treat a patient with high fever, or one experiencing kidney failure or one who had swollen limbs. 

The tireless doctor treated each symptom that arose. Finally there were no more symptoms. You don’t actually have to “cure rabies,” to cure rabies.

A crisis like we’re experiencing is a great time to use the doctor’s example for team building. A series of short-range goals can help unite your employees while demonstrating to all of them that an overwhelming catastrophe does not have to be overcome all at once. It is more effectively dealt with in small steps. An added advantage of team building is enhanced productivity.

We share such field-tested ideas in “Million Dollar Strategies of Maverick Entrepreneurs.” For a $10 copy of the $20 book, email JerryBellune@yahoo.com.

Next: How to survive covid-19 nonsense.

Copyright 2020, The Bellune Co., Inc.