The crucial moments this crisis calls for you

The 2 most important days of your life, Mark Twain said, are the day you were born and the day you find out why.

You were born for specific purposes. 

Everything within you is geared for that. It should consume you with fire and fervor, says and ace copywriter John Carlton. 

If you are not pursuing that purpose, you will forever be unhappy. That unhappiness means you’ve wandered from your path.

If you stumble into the task, no matter how unprepared, you will fulfill a joyful purpose probably beyond your ability. But you’ll find our way by doing, Submit to your destiny, and get busy.

One hint: It is not the pursuit of money.

No. You are built for far nobler things. It may be much closer to home than you thought. Raising good children is a magnificent goal. Teaching is up there, too.

What you choose to do may involve more heat than you thought possible. The entrepreneur world is not for cowards.

Figure it out. Line up the challenges you will face and plot their obliteration starting today. Stop cowering in the corner

Step 1: Find your true purpose.

Step 2: Pursue it with all your heart.

Step 3: Keep a record of your progress.

For more on this, read “Your Life’s Great Purpose.” For a personally autographed copy of the $20 book for only $10, email JerryBellune@yahoo.com

Next: Turn problems into solutions

Copyright 2020, The Bellune Co., Inc.

More trends that may help or hurt you

Last week we talked about 3 trends that can help or hurt you.
Here are 3 more:

  • A friend observed that the political bickering in Washington is building popular sentiment for term limits. Don’t expect anybody in Congress to favor limiting their own terms. Yet their actions will make incumbents vulnerable to challengers and cost them millions in campaign donations.
  • When restaurants and non-essential retailers are able to reopen, they face the problem of hiring workers and restocking inventories at a time when they are cash poor. Smart lenders are going to have a field day. But many of these businesses are going to face higher costs with fewer customers and will have to cut their margins to attract customers to come back to them.
  • The pandemic has already driven many weaker owners out of business. This reduces the competition for consumers’ dollars when the stronger ones are open again.

Be sure you are ready to provide 1st class service and products to take advantage of this less competitive market.

Do you see other trends? Please let me know by writing JerryBellune@yahoo.com

We share such ideas in “Uncover Your Inner Sales Genius.”  For a complimentary copy, please fill out the form at the top of the page to join the mailing list.

Next: Protect your credibility during covid-19 to retain your customers’ loyalty. Copyright 2020, The Bellune Co., Inc.

In a crisis, focus on survival, not fear

Our friend MaryEllen Tribby’s daughter Delanie is training to play pro tennis. She has won dozens of junior tournaments and observers say she’s the next Chris Evert. 

Delanie as once plagued with doubts and would get nervous before her matches. 

She feared losing — the opposite of how she should have been thinking. Rather than say, “I don’t want to lose,” she is learning to say, over and over, “I want to win.” “I want to win.” “I’m going to win.” “I can win.”

Like a magnet, when she thinks of getting beat or making mistakes, she starts attracting errors and loses matches.

Just as she trains her body to hit the ball in a certain way to get a desired result, she trains her brain to focus on the ace serve, the cross-court winner and the perfect lob.

She focuses on what it will feel like to win. The more vivid her thoughts are on winning, the more likely she is to win.

MaryEllen uses her daughter’s example to teach an important lesson. During this time of trial, no matter what your situation, think “what must I do to get through this  and your brain will rise to the challenge.

Please let me know what you come up with. I will share it with other readers.

We share such field-tested tactics in “Maverick Entrepreneurs’ Million Dollar Strategies,” For an autographed $20 copy, email me at JerryBellune@yahoo.com

Next: Trends to help your business.

Copyright 2020, The Bellune Co., Inc.

What can you control in trying times?

Our friend Jill Konrath admits it’s tempting to slip into “poor me” thinking. But we have a single option right now. We need to focus on what we can control.
Our brain loves challenges. It rises to the occasion, scanning memory for useful information. It pulls together unlinked thoughts to find new strategies. Ditch the word “problem.” Instead, say: “We have a real challenge here.” Ask yourself:

  • How can we attract new clients?
  • How can we keep our current clients?
  • What greater value can we create?
  • How can we make it easier for our customers to make buying decisions?
  • How can we increase our share of each customer’s business with us?”
  • How would Zig Ziglar or another successful salesperson handle this?
  • Which prospects need what I have?
  • How can I best show them?

When you do this, new ideas emerge.
Let’s be blunt. Nearly 90% of entrepreneurs need to improve their sales skills.
Spend time preparing for your calls.
Do your homework on prospects.
Learn about their issues and concerns.
Figure out how your offer will help with what they’re trying to accomplish.

We share such field-tested strategies in “Uncover Your Inner Sales Genius.”
Claim your free electronic copy by filling out the form at the top of the page.
Already on my mailing list? Email me for your free electronic copy at JerryBellune@yahoo.com .

What are you doing to survive today? Share your ideas with us and other readers by emailing JerryBellune@yahoo.com .

Next: Focus on success – not fear

Copyright 2020, The Bellune Co., Inc.

Never let a crisis go to waste

President Obama’s chief of staff Rahm Emanuel famously said in 2008, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.”
Savvy entrepreneurs understand.
Look at the bonanza grocers are enjoying. Products are flying off their shelves and ringing their cash registers. Well, maybe not cash registers. They use more sophisticated computer systems. But they are making a killing and with little effort other than to keep getting supplied every day.
Amazon plans to hire 100,000 more employees at their distribution centers to meet an escalating demand for online delivery.
Bars and restaurants are having to adapt as public officials order them to close their dining areas. But they will pick up business with take out, pick up and delivered meals.
Your local druggists and the pharmaceutical industry is working 24-7 as are hospitals and just about everyone in health care.
The demand has not been this high since the 1918 Spanish flu pandemic.
So what kinds of products and services do you offer that could be tailored to meet this increasing demand? Think about it.
We share such ideas in “Uncover Your Inner Sales Genius.” For a free copy of this $5 business eBook, go to JerryBellune.com
Got a thought about the above? Please write me at JerryBellue@yahoo.com
Copyright 2020, The Bellune Co., Inc.

5 questions all business owners must ask

How do you build a business that rocks?
Our friend Ruth King told us that Jim Howard who published her book, The Courage to be Profitable, asks business owners:
• What is your reason for being in business? Why are you doing this?
• What does your customer get out of it? Your reasons have to be big enough for your customer and you to care.
• What is your offer? What can you provide them that they want or need?
Their wants may be different from their needs. Many of us get what we want rather than what we need. People buy on wants and justify it with their need later.
• How do you tell them about the value of what you have to offer?
You can’t build it and they will come. You have to build it, market it and tell them why they should need or want it.
• What pain will you fix? What pleasure can you give? Without pain or a dream to motivate them, they won’t respond.
• How do you retain them as clients?
You must be loyal to them and look out for their interests if you want them to become loyal and trust you.
Long-term maintenance plans and extended warranties with multiple benefits can build their trust in you.
That’s how you build a business that rocks. We share such ideas in Maverick Entrepreneurs’ Million Dollar Strategies.
For a $20 personally autographed copy, contact us at 803-359-7633. You can get an electronic copy from Amazon by clicking here.
Copyright 2019, The Bellune Co., Inc.

You should live large – like your dog

Ace ad copywriter John Carlton reminds us of an essential truth. To be successful, rich and happy, “we gotta be healthy.”
That means taking time every day to nurture your body, brain and soul.
• Learn to breathe deeply.
• Eat fabulous, fuel-laden food. Pizza and burgers are treats, not sustenance.
• Meditate every day at least 20 minutes. It’s a natural way to recharge your battery.
• Exercise with gusto and purpose.
• Feed your brain. Read good books. Talk with intelligent people. Think about life.
• Feed your soul. Your life force shrivels when it’s ignored. Attending worship services helps if the pastor has a brain and a great spiritual message to share.
Prayer is the main attraction. This is not where you air your wish list. It’s where you ask for divine guidance in meeting challenges and maximizing opportunities.
Your dog knows most of these tricks – stretching with pleasure, running with joyous abandon, eager to walk with you, eating and sleeping with unabashed bliss.
Be more like your dog. Live large like a healthy, gleeful dog. Your rewards await.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . Want an electronic copy? Click here to visit the Amazon listing.
Next: Have you ever been hungry?
Copyright 2019, The Bellune Co., Inc.

Your local advertising drives higher sales

Local advertising is a small business’s best bet to attract customers, say advertising experts Brian and Michelle Mattingly.
A simple, targeted approach to advertising will almost always yield better results if you work with limited dollars.
A primary benefit of local advertising is forming local connections. These are more powerful than the shallow, national connections big corporations try to form with a geographically diverse audience.
You need to continue to do digital advertising with social media, your website and online offers to your customers. But Brian and Michelle advise not to underestimate the value in local print advertising.
While others are investing their last pennies in digital campaigns, your audience is saturated with online advertising. You need a presence online, but it’s smart to set aside a healthy portion of your budget to invest in local newspapers.
Find an affordable, reliable printer to help you develop creative local campaigns with booklets, brochures, calendars, catalogs and other tangible resources.
Your dollar will stretch farther and you can measure the results.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email Jerrybellune@yahoo.com .
Copyright 2019, The Bellune Co., Inc.

Productivity: How to double your productivity

Our friend Andrea Nierenberg shared with us these ways she makes her 24 hours each day more productive:

• Awaken 10 minutes early and you’ll be surprised to discover how much time you have created through those extra minutes.
You can start a project, connect online, write a note to people in your network, catch up on important reading or exercise.
Squeeze extra productivity out of your day.

  • Ask yourself these 5 questions:
  1. How much of my time is spent with clients or people in my network?
  2. Do I confirm appointments?
  3. Is my paperwork done completely?
  4. Am I willing to meet with people at their convenience instead of mine?
  5. Do I frequently have productive coffee and lunch meetings with my network?
  • To help yourself list.
  1. All the ways you waste time and how you will stop doing them.
  2. How you can be more productive.

Time can be your best friend and worst enemy. It keeps moving, so use it wisely.
Don’t multi-task. You’ll make mistakes.
When someone meets with you, give them your undivided attention. Always ask, “How much time do we need right now?”
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com
Copyright 2019, The Bellune Co., Inc.

Achieve your goals on time – every time

Our friend Ann Elliott agreed to work with us on our 1st book. Its mission was to teach sales people the top 7 strategies of sales super stars. They were great sales people we had worked with over the years. Ann worked with us about an hour and left us a goal setting work sheet.
The sheet required us to write a richly detailed description of the book’s purpose, describe how we would feel when it was finished and published and to set a realistic date for completing the final draft.
Finally we listed each step no matter how minor that we needed to finish the final draft and publish and market the book.
Each step had to say what was required, who would we need to help complete it and a firm deadline for it to be finished.
Using Ann’s work sheet, we listed each thing that was yet to be done and finished the book a few weeks later. The sheet provided a great incentive and a step by step road map to get where we wanted to go.
We use that work sheet with all our coaching clients and in every mentoring session. It helps our clients hold themselves accountable. They never come to a session feeling ashamed a step was not completed.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com. Get an electronic copy by clicking here.
Copyright 2019, The Bellune Co., Inc.