How you can survive covid-19 nonsense

Some of us are starting to suspect there was more to the lockdowns and non-essential business shuttering than science and epidemiologist caution. Could this have been a conspiracy to wreck the economy in a presidential election year?

Conspiracy or not, the effect on the economy was the same – probably in your industry and ours. We publish newspapers.

A friend sent us news of a metropolitan daily newspaper publisher deciding to give up print and take his chances publishing online only, we wish him well.

This is sad but you will see more of this in daily newspapers. They are burdened with overhead and debt. Their publishers can’t give up their club memberships, 2nd homes at the beach and limousine lifestyle.

The small newspaper owners like us are different. Most of us own everything debt-free, run lean operations with a few skilled people and have loyal advertisers and readers who believe in us. We are truly blessed.

Like us, we hope you are debt-free, watch your payables and receivables closely, collect what your customers owe you, pay your bills to protect your credit rating and sleep soundly, knowing your top and bottom lines are in great shape.

 We share such strategies in “Uncover Your Inner Sales Genius.” For a free copy email

Next: Your best new business strategy

Copyright 2020, The Bellune Co., Inc.

The crucial moments this crisis calls for you

The 2 most important days of your life, Mark Twain said, are the day you were born and the day you find out why.

You were born for specific purposes. 

Everything within you is geared for that. It should consume you with fire and fervor, says and ace copywriter John Carlton. 

If you are not pursuing that purpose, you will forever be unhappy. That unhappiness means you’ve wandered from your path.

If you stumble into the task, no matter how unprepared, you will fulfill a joyful purpose probably beyond your ability. But you’ll find our way by doing, Submit to your destiny, and get busy.

One hint: It is not the pursuit of money.

No. You are built for far nobler things. It may be much closer to home than you thought. Raising good children is a magnificent goal. Teaching is up there, too.

What you choose to do may involve more heat than you thought possible. The entrepreneur world is not for cowards.

Figure it out. Line up the challenges you will face and plot their obliteration starting today. Stop cowering in the corner

Step 1: Find your true purpose.

Step 2: Pursue it with all your heart.

Step 3: Keep a record of your progress.

For more on this, read “Your Life’s Great Purpose.” For a personally autographed copy of the $20 book for only $10, email

Next: Turn problems into solutions

Copyright 2020, The Bellune Co., Inc.

In a crisis, focus on survival, not fear

Our friend MaryEllen Tribby’s daughter Delanie is training to play pro tennis. She has won dozens of junior tournaments and observers say she’s the next Chris Evert. 

Delanie as once plagued with doubts and would get nervous before her matches. 

She feared losing — the opposite of how she should have been thinking. Rather than say, “I don’t want to lose,” she is learning to say, over and over, “I want to win.” “I want to win.” “I’m going to win.” “I can win.”

Like a magnet, when she thinks of getting beat or making mistakes, she starts attracting errors and loses matches.

Just as she trains her body to hit the ball in a certain way to get a desired result, she trains her brain to focus on the ace serve, the cross-court winner and the perfect lob.

She focuses on what it will feel like to win. The more vivid her thoughts are on winning, the more likely she is to win.

MaryEllen uses her daughter’s example to teach an important lesson. During this time of trial, no matter what your situation, think “what must I do to get through this  and your brain will rise to the challenge.

Please let me know what you come up with. I will share it with other readers.

We share such field-tested tactics in “Maverick Entrepreneurs’ Million Dollar Strategies,” For an autographed $20 copy, email me at

Next: Trends to help your business.

Copyright 2020, The Bellune Co., Inc.

Never let a crisis go to waste

President Obama’s chief of staff Rahm Emanuel famously said in 2008, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.”
Savvy entrepreneurs understand.
Look at the bonanza grocers are enjoying. Products are flying off their shelves and ringing their cash registers. Well, maybe not cash registers. They use more sophisticated computer systems. But they are making a killing and with little effort other than to keep getting supplied every day.
Amazon plans to hire 100,000 more employees at their distribution centers to meet an escalating demand for online delivery.
Bars and restaurants are having to adapt as public officials order them to close their dining areas. But they will pick up business with take out, pick up and delivered meals.
Your local druggists and the pharmaceutical industry is working 24-7 as are hospitals and just about everyone in health care.
The demand has not been this high since the 1918 Spanish flu pandemic.
So what kinds of products and services do you offer that could be tailored to meet this increasing demand? Think about it.
We share such ideas in “Uncover Your Inner Sales Genius.” For a free copy of this $5 business eBook, go to
Got a thought about the above? Please write me at
Copyright 2020, The Bellune Co., Inc.

Reward your winners, ditch your losers

Which unprofitable products, services and procedures do you and your people put up with?
Who are your least productive people and what do they do to morale?
Why do you put up with losers?
Jack Welch didn’t do it. Why do you?
Welch died last week at age 84.
In his years as CEO at General Electric, he was ruthless about selling less profitable assets and buying winning companies.
That strategy made money for his investors, many of them GE employees.
His critics called him Neutron Jack, after the bomb designed to kill the enemy but leave his buildings unharmed.
Welch believed you improve people, productivity and profits by rewarding your winners and firing your losers.
Each year, Welch required his executives to fire the least productive 10% of their employees and give bonuses to the top 10% of those who were the top producers.
Hiring is fun. You are looking for people who can become top producers. But you aren’t always right. Performance, not job interviews, proves who your winners are.
Reward your winners. Get rid of your losers. They just drag everybody down.
We share such strategies in “Uncover Your Inner Sales Genius.” A complimentary electronic copy is available to you in the banner at the top of the page.
Copyright 2020, The Bellune Co., Inc.

Your advantage is always in jeopardy

You don’t have to be a football fan to appreciate 3 lessons from the Super Bowl.
You may recall the year the Atlanta Falcons ran all over the New England Patriots but let the Patriots come back and win.
That happened again this year. The San Francisco 49ers had a 2-score lead and let Patrick Mahomes and Kansas City score 3 touchdowns in the 4th quarter to win.
Here are 3 business lessons from these and other Super Bowl games:

  1. Never relax. You may have a big sales volume, a fat bank account and strong profit margins. But bet a competitor is plotting to take your clients and do you in.
  2. Work hard for your clients and remind them you are their go-to guy. With Kansas City down 10 points, they worked even harder. You must never assume clients are so loyal no one else can lure them away. Look at how Walmart took other retailers’ customers and how Amazon has continued to do it to Walmart and others.
  3. Be willing to adapt. Kansas City changed its game plan. When the market, technology or your competition changes the rules of the game, your game plan just went out the window. You must adapt.
    These 3 lessons can help you survive.
    We share such strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember)” self-study course. For details, email
    Copyright 2020, The Bellune Co., Inc.

Give customers memorable experiences

Here’s a competitive strategy: Create memorable experiences your customers can share with friends and have everyone talking about you and your products.
The Wall Street Journal has been staging high profile business forums for corporate executives and, like Turner Classic Movies, has Wine Club sales and events.
Hearst magazines staged road rallies and driver simulations to engage readers of its Road & Track and Car & Driver magazines.
Their Delish magazine is marketing a new Bite Club, a series of pop-up events in different cities tailored to their region. They will use these events to test which events and sites draw the biggest turnouts.
Marketing experiences rely on a combination of event programs, prices and customer mail lists. Hearst plans an exclusive spa day that will cost participants $1,300 each, designed for those who can afford it and appreciate sharing experiences with other wealthy people and their friends.
Ask your team these questions:

  1. What experience can we give our customers they would love and talk about?
  2. How can we pre-test its appeal?
  3. How can we make a profit on it?
    We share such field-tested strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember)” self-study course.
    For details, you can email .
    Copyright 2020, The Bellune Co., Inc.

The results of being an extra miler

You don’t have to be a sports fan to appreciate this story and the important business lesson you will discover in it.
Joe Burrow transferred from Ohio State to Louisiana State University because he couldn’t win the starting quarterback role.
At LSU, as an over-achiever who expects a lot of himself, he blossomed.
Last summer, he talked his teammates into practising twice a day on Saturdays.
Summers in Baton Rouge are hot and humid. Practicing football 5 days a week makes great physical and mental demands on even highly-conditioned athletes.
The coaches didn’t ask them to do this. Joe did. He persuaded them to join him.
His teammates rolled out of bed at 5 am and showed up for rugged drills by 6. They returned in the evening for another practice that separated the men from the boys.
LSU players honed their skills, working with each other under trying conditions.
The team went from a running game to a highly-effective passing game. Joe’s team beat 7 top 10 teams en route to beating Clemson in the national title game.
Success takes sacrifice. Are you willing to get up at 5 am when needed? Are you an extra miler willing to pay the price?
We share such ideas in “Uncover Your Inner Sales Genius,” a 30-day guide to double your sales. For a $5 digital copy check Amazon or call us at 803-359-7633.
Copyright 2020, The Bellune Co., Inc.

Want to be the low price leader?

No, you don’t. Leave that to Walmart.
Our friend Ruth King tells the story about Chuck the auto mechanic and Charles the Master Jaguar Craftsman.
Chuck’s customers bring him their Honda Civics, want to know what repairing it will cost them, argue with him over prices and try to nickel and dime him to death.
Charles’ clients bring him their Jaguars, never question his prices and want to know only when it will be ready for them.
Do you want to be Chuck or Charles?
One of Ruth’s clients dressed like a slob. Yet he wanted his franchisees to dress well.
The first thing he had to do, she told him, was to set the example and dress for success. It shocked his people but he showed up looking like a new man.
While we’re at it, take a look in the mirror yourself. How are you dressed for success? Or do you look like Grumpy Gus who just got off the 3rd shift?
“If you want your company to be perceived as Charles, then everyone must act like Charles,” Ruth says. “You as the leader build that company culture.
For more brilliance like this, sign up for Ruth’s complimentary newsletter at
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.

The 20% rule of costs and returns

A friend called the other day to pick our brains. He wants to start a small weekly newspaper in his community and wanted to know what we did in starting ours.
Here’s the Cliff Notes version.

  1. Create a business plan. Recruit your tax accountant to help you crunch the cost and revenue numbers.
  2. Project what your costs will be as accurately as possible. That will take several days to research and talk with potential vendors, asking for discounts and deals.
  3. Project where your revenue will come from, who your ideal customers will be and how much they will invest with you.
  4. List your top 20 ideal customers and go see them. Share with them your plans in confidence. Ask them to talk you out of doing it. That will tell you right away if they are truly a prospect.
  5. Shave 10% off your revenue projections just in case you don’t make them. Add 10% to your cost projections to cover the unexpected. From that 20% swing, figure how long it will take to become profitable.
    Do you have enough cash? If not, where can you get what you need? Will your bank give you a loan? Interest rates are low but lenders want to see a good business plan.
    We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy, contact us at 803-359-7633.
    Copyright 2019, The Bellune Co., Inc. To get an electronic version, click here to visit Amazon.