5 steps to turn problems into profits

Has the covid-19 crisis crippled your confidence, your sales and your income?

Our friend Jill Konrath says that when she faces the same thing she:

  1. Tells herself she has a challenge, not a problem. That matters. Our brain responds positively to challenges. It wants to find answers. In short, it clicks into gear.
  2. Reminds herself that she’s successfully handled other challenges. What did she do then? It builds her confidence.
  3. Poses questions such as:
  • What could I be doing differently? 
  • How do my colleagues deal with this?
  • What can I do to get more business from my existing clients? What messages or offers may result in a better response?
  • What will it take to make this decision a higher priority? How can I help prospects gain consensus on an important decision?

4. Experiments with different strategies, approaches, techniques. Calling what she does an experiment frees her from failure. Instead she is seeking new solutions. 

5. Steps back to evaluate the experiment. What went well so she can repeat it. What didn’t. Was it what she said? How she said it? What she didn’t say? Was the offer strong? 

Be honest with yourself.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a copy, email JerryBellune@yahoo.com.

Next: Make more sales in a pandemic

Copyright 2020, The Bellune Co., Inc.

Your local advertising drives higher sales

Local advertising is a small business’s best bet to attract customers, say advertising experts Brian and Michelle Mattingly.
A simple, targeted approach to advertising will almost always yield better results if you work with limited dollars.
A primary benefit of local advertising is forming local connections. These are more powerful than the shallow, national connections big corporations try to form with a geographically diverse audience.
You need to continue to do digital advertising with social media, your website and online offers to your customers. But Brian and Michelle advise not to underestimate the value in local print advertising.
While others are investing their last pennies in digital campaigns, your audience is saturated with online advertising. You need a presence online, but it’s smart to set aside a healthy portion of your budget to invest in local newspapers.
Find an affordable, reliable printer to help you develop creative local campaigns with booklets, brochures, calendars, catalogs and other tangible resources.
Your dollar will stretch farther and you can measure the results.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email Jerrybellune@yahoo.com .
Copyright 2019, The Bellune Co., Inc.