How to attract your Ideal Customers

Knowing your Ideal Customer is critical to attracting and retaining them.

Our friend Bill Edmonds advises you to narrow your research to better understanding of your Ideal Customers:

  • Demographics. This describes their age, education, income, work, where they live and who’s in their household.
  • Psychographics. Their lifestyle, buying habits, needs and wants. Do they like traveling? What entertainment do they enjoy? Their personal values? How they prefer to shop and in person or online?

With what you already know you might use surveys and focus groups to identify:

  • Their generation. Your Ideal Customers’ generation is more useful than a specific age. Gen X, Gen Y, Boomers, etc.
  • Stage in life. Entering college? Becoming parents or grandparents? Buying a house – up-sizing or down-sizing?
  • Interests. What activities do they enjoy? If they watch TV, which programs do they prefer? What books, magazines and newspapers do they read?

It helps to create an Ideal Customer persona that portrays their who and why. You can picture them considering your offers and making buying decisions. Call them Carl and Cathy Customer.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”

For a $20 personally autographed copy, contact us at 803-359-7633.

Next: Retain Ideal Customers for life

Copyright 2021, The Bellune Co., Inc.

How to get high email open rates

Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million. It makes me wonder how many actually open his emails and what it costs him to mail to thousands of addresses that don’t open his messages.

A good open rate for your emails is only 15%. In other words, 85% of the people you email don’t bother opening them.

This should be a concern. The more email addresses on your list, the more Constant Contact, Mail Chimp or whatever service you use will cost. You’re paying to mail to people who don’t want your email.

To keep our open rates high, our tech whiz Katie Ritchie segments and prunes our lists to keep our costs down and avoid emailing to those who don’t open them.

The more dead weight Katie deletes, the higher open rate we get because we reach those who want our information.

Our news web site has almost 20,000 visits a day. Our Writing Tips have a super high 45% open rate because readers specifically asked to receive those emails.

That’s the special sauce for open rates. Delete the non-opening addresses.

We share such field-tested strategies in our 60-minute CD “Why Advertising Fails & What You Can Do About It.” For details, email JerryBellune@yahoo.com.

Copyright 2020, The Bellune Co., Inc.

Harness the power of word-of-mouth

A couple of our friends were discussing a German restaurant 45 minutes from our town. My wife and I miss German food since the only place in town that served it closed. Of course, I was interested.

I mentioned it to my doctor, a fellow schnitzel lover. Her story was different. 

On her only visit, the wait staff was not only inattentive but rude. And it took 3 hours for their meals to arrive.

Now if you were me, who would you believe, the good reviews or the bad? For a 90-minute round-trip drive, would you take such a chance? Not me. I mentally crossed the place off my must-do list. 

A woman I do business with occasionally advertises with us – when she has something special she wants to sell. I asked her once why she did not benefit from a more consistent advertising campaign.

“I rely on word-of-mouth advertising,” she told me. I didn’t argue with or try to enlighten her. She is a strong-willed person who will not listen to reason.

But she could enhance her advertising with testimonials from customers who love and appreciate what she does for them.

You do use testimonials, don’t you?

We share such field-tested strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember)” self-study course. 

Details at JerryBellune@yahoo.com

Next: 3 ways to connect with prospects

How to beat the Grinch in 2020

How do you get the Grinch to go away?
Think about where you want to go, what you want to do and write it down, advises our friend Ruth King. The simple act of writing it down will propel you to do the goals even if you don’t think about it.
A student in Ruth’s BOSS (Business Owner’s Survival School) class wrote down his 1, 3, and 5 year goals and put them away.
Years later he found the goals. To his amazement he accomplished most of them without consciously thinking about them.
3 things you want to write down:

  1. What net profit per hour do you want in 2020? In other words, for each revenue generating hour how much gross and net profit do you want? The average business is open 2,000 hours a year, closing on New Years Day, Christmas and other holidays.
  2. What sales revenue do you want to generate in those days in 2020?
  3. Are you happy? If you are, what will you do to stay happy? If not, what will you commit to so that you achieve happiness.
    If you are not happy, then as the owner, your business suffers. Happiness is a precursor to business success.
    We share such ideas in “Uncover Your Inner Sales Genius.” For a complimentary copy, email JerryBellune@yahoo.com or call us at 803-359-7633.
    Copyright 2019, The Bellune Co., Inc.

How to super-charge your motivation

Do you struggle with motivation? An executive recruiter friend keeps on his desk a photo of a fire truck-red Lamborghini he wants. This is no toy. The car costs $200,000. The photo goads him to achieve his daily goals and buy the car.
He knows exactly how many calls he will have to make, how many rejections he will have to take, how many contacts he must develop and how many executives he has to place to take care of all his other costs of feeding and clothing his wife and 4 rambunctious boys … and buy the Lamborghini.
I’ll bet you any amount of money you care to wager he will do it. He is highly motivated and that Lamborghini goads him.
The workaholic rules a few of us over-achievers live by say work should be its own reward. You and I both know it’s BS.
As you enjoy more success, the risks are greater and the prizes more lavish. You must be motivated to stay on top, achieve your goals and acquire your Lamborghini.
The way to burn out is to finish a grueling project and jump on the next one.
Take a break. Go to the Bahamas. Reward yourself with something you’ve always wanted. Donate to or volunteer for a cause you really believe in.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . To get an electronic version, visit Amazon by clicking here.
Next: Can you pass this test?

Copyright 2019, The Bellune Co., Inc.