How to get high email open rates

Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million. It makes me wonder how many actually open his emails and what it costs him to mail to thousands of addresses that don’t open his messages.

A good open rate for your emails is only 15%. In other words, 85% of the people you email don’t bother opening them.

This should be a concern. The more email addresses on your list, the more Constant Contact, Mail Chimp or whatever service you use will cost. You’re paying to mail to people who don’t want your email.

To keep our open rates high, our tech whiz Katie Ritchie segments and prunes our lists to keep our costs down and avoid emailing to those who don’t open them.

The more dead weight Katie deletes, the higher open rate we get because we reach those who want our information.

Our news web site has almost 20,000 visits a day. Our Writing Tips have a super high 45% open rate because readers specifically asked to receive those emails.

That’s the special sauce for open rates. Delete the non-opening addresses.

We share such field-tested strategies in our 60-minute CD “Why Advertising Fails & What You Can Do About It.” For details, email JerryBellune@yahoo.com.

Copyright 2020, The Bellune Co., Inc.

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Your best covid-19 business strategy

I’ll never forget the salesman who ended his presentation by asking for the names of 3 people who might use his products. 

I told him he should be ashamed of such tactics. I wouldn’t buy nor refer anyone.

Referrals are always vital, particularly during covid-19. Think about the last time you referred someone to a company whose products you used. 

  • Was it an active referral? 
  • Were you thanked for the referral? 
  • What did you receive for the referral? 
  • Did you feel appreciated? 
  • Have you provided multiple referrals? 

Our friend Ruth King defines active referrals as those you make because you were encouraged to do it – but only after it is clear that you are a loyal customer who sees their offers would benefit your friends. 

Ruth says active referrals:

  • Build a loyal customer base at lower acquisition costs.
  • Referrals are open to buying from you and are less price sensitive.
  • Customers who refer show they trust you for taking care of them.

Do business with your customers and make referrals to them. That gives them reason to reciprocate.

We share such ideas in “Uncover Your Inner Sales Genius.” For a complimentary copy go to JerryBellune.net

Next: The Rubber Duck Strategy

Copyright 2020, The Bellune Co., Inc.

How you can survive covid-19 nonsense

Some of us are starting to suspect there was more to the lockdowns and non-essential business shuttering than science and epidemiologist caution. Could this have been a conspiracy to wreck the economy in a presidential election year?

Conspiracy or not, the effect on the economy was the same – probably in your industry and ours. We publish newspapers.

A friend sent us news of a metropolitan daily newspaper publisher deciding to give up print and take his chances publishing online only, we wish him well.

This is sad but you will see more of this in daily newspapers. They are burdened with overhead and debt. Their publishers can’t give up their club memberships, 2nd homes at the beach and limousine lifestyle.

The small newspaper owners like us are different. Most of us own everything debt-free, run lean operations with a few skilled people and have loyal advertisers and readers who believe in us. We are truly blessed.

Like us, we hope you are debt-free, watch your payables and receivables closely, collect what your customers owe you, pay your bills to protect your credit rating and sleep soundly, knowing your top and bottom lines are in great shape.

 We share such strategies in “Uncover Your Inner Sales Genius.” For a free copy email JerryBellune@yahoo.com.

Next: Your best new business strategy

Copyright 2020, The Bellune Co., Inc.

In a crisis, focus on survival, not fear

Our friend MaryEllen Tribby’s daughter Delanie is training to play pro tennis. She has won dozens of junior tournaments and observers say she’s the next Chris Evert. 

Delanie as once plagued with doubts and would get nervous before her matches. 

She feared losing — the opposite of how she should have been thinking. Rather than say, “I don’t want to lose,” she is learning to say, over and over, “I want to win.” “I want to win.” “I’m going to win.” “I can win.”

Like a magnet, when she thinks of getting beat or making mistakes, she starts attracting errors and loses matches.

Just as she trains her body to hit the ball in a certain way to get a desired result, she trains her brain to focus on the ace serve, the cross-court winner and the perfect lob.

She focuses on what it will feel like to win. The more vivid her thoughts are on winning, the more likely she is to win.

MaryEllen uses her daughter’s example to teach an important lesson. During this time of trial, no matter what your situation, think “what must I do to get through this  and your brain will rise to the challenge.

Please let me know what you come up with. I will share it with other readers.

We share such field-tested tactics in “Maverick Entrepreneurs’ Million Dollar Strategies,” For an autographed $20 copy, email me at JerryBellune@yahoo.com

Next: Trends to help your business.

Copyright 2020, The Bellune Co., Inc.