How you can survive covid-19 nonsense

Some of us are starting to suspect there was more to the lockdowns and non-essential business shuttering than science and epidemiologist caution. Could this have been a conspiracy to wreck the economy in a presidential election year?

Conspiracy or not, the effect on the economy was the same – probably in your industry and ours. We publish newspapers.

A friend sent us news of a metropolitan daily newspaper publisher deciding to give up print and take his chances publishing online only, we wish him well.

This is sad but you will see more of this in daily newspapers. They are burdened with overhead and debt. Their publishers can’t give up their club memberships, 2nd homes at the beach and limousine lifestyle.

The small newspaper owners like us are different. Most of us own everything debt-free, run lean operations with a few skilled people and have loyal advertisers and readers who believe in us. We are truly blessed.

Like us, we hope you are debt-free, watch your payables and receivables closely, collect what your customers owe you, pay your bills to protect your credit rating and sleep soundly, knowing your top and bottom lines are in great shape.

 We share such strategies in “Uncover Your Inner Sales Genius.” For a free copy email JerryBellune@yahoo.com.

Next: Your best new business strategy

Copyright 2020, The Bellune Co., Inc.

5 steps to turn problems into profits

Has the covid-19 crisis crippled your confidence, your sales and your income?

Our friend Jill Konrath says that when she faces the same thing she:

  1. Tells herself she has a challenge, not a problem. That matters. Our brain responds positively to challenges. It wants to find answers. In short, it clicks into gear.
  2. Reminds herself that she’s successfully handled other challenges. What did she do then? It builds her confidence.
  3. Poses questions such as:
  • What could I be doing differently? 
  • How do my colleagues deal with this?
  • What can I do to get more business from my existing clients? What messages or offers may result in a better response?
  • What will it take to make this decision a higher priority? How can I help prospects gain consensus on an important decision?

4. Experiments with different strategies, approaches, techniques. Calling what she does an experiment frees her from failure. Instead she is seeking new solutions. 

5. Steps back to evaluate the experiment. What went well so she can repeat it. What didn’t. Was it what she said? How she said it? What she didn’t say? Was the offer strong? 

Be honest with yourself.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a copy, email JerryBellune@yahoo.com.

Next: Make more sales in a pandemic

Copyright 2020, The Bellune Co., Inc.

The crucial moments this crisis calls for you

The 2 most important days of your life, Mark Twain said, are the day you were born and the day you find out why.

You were born for specific purposes. 

Everything within you is geared for that. It should consume you with fire and fervor, says and ace copywriter John Carlton. 

If you are not pursuing that purpose, you will forever be unhappy. That unhappiness means you’ve wandered from your path.

If you stumble into the task, no matter how unprepared, you will fulfill a joyful purpose probably beyond your ability. But you’ll find our way by doing, Submit to your destiny, and get busy.

One hint: It is not the pursuit of money.

No. You are built for far nobler things. It may be much closer to home than you thought. Raising good children is a magnificent goal. Teaching is up there, too.

What you choose to do may involve more heat than you thought possible. The entrepreneur world is not for cowards.

Figure it out. Line up the challenges you will face and plot their obliteration starting today. Stop cowering in the corner

Step 1: Find your true purpose.

Step 2: Pursue it with all your heart.

Step 3: Keep a record of your progress.

For more on this, read “Your Life’s Great Purpose.” For a personally autographed copy of the $20 book for only $10, email JerryBellune@yahoo.com

Next: Turn problems into solutions

Copyright 2020, The Bellune Co., Inc.

More trends that may help or hurt you

Last week we talked about 3 trends that can help or hurt you.
Here are 3 more:

  • A friend observed that the political bickering in Washington is building popular sentiment for term limits. Don’t expect anybody in Congress to favor limiting their own terms. Yet their actions will make incumbents vulnerable to challengers and cost them millions in campaign donations.
  • When restaurants and non-essential retailers are able to reopen, they face the problem of hiring workers and restocking inventories at a time when they are cash poor. Smart lenders are going to have a field day. But many of these businesses are going to face higher costs with fewer customers and will have to cut their margins to attract customers to come back to them.
  • The pandemic has already driven many weaker owners out of business. This reduces the competition for consumers’ dollars when the stronger ones are open again.

Be sure you are ready to provide 1st class service and products to take advantage of this less competitive market.

Do you see other trends? Please let me know by writing JerryBellune@yahoo.com

We share such ideas in “Uncover Your Inner Sales Genius.”  For a complimentary copy, please fill out the form at the top of the page to join the mailing list.

Next: Protect your credibility during covid-19 to retain your customers’ loyalty. Copyright 2020, The Bellune Co., Inc.

Trends to help – or hurt -your business

Alert business owners and entrepreneurs need to be aware of new consumer trends that may help – or hurt – their business.

A local ad agency survey found that some behavioral changes may be long-lasting. While 92% of consumers wanted to go out to eat, 67% planned to cook more at home and 41% planned to order take-out once the covid-19 crisis subsides.

67% missed going to movies but 56% were more likely to stream movies at home.

Bringing manufacturing back to the US, especially in critical products such as drugs and technology, could have positive impacts on South Carolina. Low labor costs and lack of union resistance to modern production methods will make right-to-work states appealing to manufacturers.

Consumers who rarely if ever bought products online have been forced to turn to the internet. Now that they realize how convenient it is for many products, they are expected to continue to buy there. As for shopping in women’s fashions, they can watch shopping channels and buy there,

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a $20 personally autographed copy, contact us at 803-331-6695.

Do you see other trends? Please let me know at JerryBellune@yahoo.com

Next: More trends that could help or hurt your business’s bottom line.

Copyright 2020, The Bellune Co., Inc.

In a crisis, focus on survival, not fear

Our friend MaryEllen Tribby’s daughter Delanie is training to play pro tennis. She has won dozens of junior tournaments and observers say she’s the next Chris Evert. 

Delanie as once plagued with doubts and would get nervous before her matches. 

She feared losing — the opposite of how she should have been thinking. Rather than say, “I don’t want to lose,” she is learning to say, over and over, “I want to win.” “I want to win.” “I’m going to win.” “I can win.”

Like a magnet, when she thinks of getting beat or making mistakes, she starts attracting errors and loses matches.

Just as she trains her body to hit the ball in a certain way to get a desired result, she trains her brain to focus on the ace serve, the cross-court winner and the perfect lob.

She focuses on what it will feel like to win. The more vivid her thoughts are on winning, the more likely she is to win.

MaryEllen uses her daughter’s example to teach an important lesson. During this time of trial, no matter what your situation, think “what must I do to get through this  and your brain will rise to the challenge.

Please let me know what you come up with. I will share it with other readers.

We share such field-tested tactics in “Maverick Entrepreneurs’ Million Dollar Strategies,” For an autographed $20 copy, email me at JerryBellune@yahoo.com

Next: Trends to help your business.

Copyright 2020, The Bellune Co., Inc.

Never let a crisis go to waste

President Obama’s chief of staff Rahm Emanuel famously said in 2008, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.”
Savvy entrepreneurs understand.
Look at the bonanza grocers are enjoying. Products are flying off their shelves and ringing their cash registers. Well, maybe not cash registers. They use more sophisticated computer systems. But they are making a killing and with little effort other than to keep getting supplied every day.
Amazon plans to hire 100,000 more employees at their distribution centers to meet an escalating demand for online delivery.
Bars and restaurants are having to adapt as public officials order them to close their dining areas. But they will pick up business with take out, pick up and delivered meals.
Your local druggists and the pharmaceutical industry is working 24-7 as are hospitals and just about everyone in health care.
The demand has not been this high since the 1918 Spanish flu pandemic.
So what kinds of products and services do you offer that could be tailored to meet this increasing demand? Think about it.
We share such ideas in “Uncover Your Inner Sales Genius.” For a free copy of this $5 business eBook, go to JerryBellune.com
Got a thought about the above? Please write me at JerryBellue@yahoo.com
Copyright 2020, The Bellune Co., Inc.

Reward your winners, ditch your losers

Which unprofitable products, services and procedures do you and your people put up with?
Who are your least productive people and what do they do to morale?
Why do you put up with losers?
Jack Welch didn’t do it. Why do you?
Welch died last week at age 84.
In his years as CEO at General Electric, he was ruthless about selling less profitable assets and buying winning companies.
That strategy made money for his investors, many of them GE employees.
His critics called him Neutron Jack, after the bomb designed to kill the enemy but leave his buildings unharmed.
Welch believed you improve people, productivity and profits by rewarding your winners and firing your losers.
Each year, Welch required his executives to fire the least productive 10% of their employees and give bonuses to the top 10% of those who were the top producers.
Hiring is fun. You are looking for people who can become top producers. But you aren’t always right. Performance, not job interviews, proves who your winners are.
Reward your winners. Get rid of your losers. They just drag everybody down.
We share such strategies in “Uncover Your Inner Sales Genius.” A complimentary electronic copy is available to you in the banner at the top of the page.
Copyright 2020, The Bellune Co., Inc.

How to beat the Grinch in 2020

How do you get the Grinch to go away?
Think about where you want to go, what you want to do and write it down, advises our friend Ruth King. The simple act of writing it down will propel you to do the goals even if you don’t think about it.
A student in Ruth’s BOSS (Business Owner’s Survival School) class wrote down his 1, 3, and 5 year goals and put them away.
Years later he found the goals. To his amazement he accomplished most of them without consciously thinking about them.
3 things you want to write down:

  1. What net profit per hour do you want in 2020? In other words, for each revenue generating hour how much gross and net profit do you want? The average business is open 2,000 hours a year, closing on New Years Day, Christmas and other holidays.
  2. What sales revenue do you want to generate in those days in 2020?
  3. Are you happy? If you are, what will you do to stay happy? If not, what will you commit to so that you achieve happiness.
    If you are not happy, then as the owner, your business suffers. Happiness is a precursor to business success.
    We share such ideas in “Uncover Your Inner Sales Genius.” For a complimentary copy, email JerryBellune@yahoo.com or call us at 803-359-7633.
    Copyright 2019, The Bellune Co., Inc.

4 magic words to deal with fear

Physicist Albert Einstein said that to solve problems we’ve never dealt with before we must develop a new way of thinking about the problems and our fears.
Author and entrepreneur Harv Eker believes we must hone our thinking to gain a free, happy and balanced life.
Most of our problems are caused by the way we think. Problems we experience beyond our primal needs for food, shelter and water are created by our minds.
Our minds are survival oriented. We are always looking for what could go wrong.
If you’re considering a new opportunity, perhaps trying something a little risky, your mind will look for problems and try to stop you. Your mind is 100% fear-based.
If you know your mind is fear-based, you know your problems are in your mind.
To create real solutions and act freely, you’ve got to get outside your mind. By trying to protect you, your mind is limiting your capability to think and act.
Admit your concerns and say 4 magic words: “Thank you for sharing.”
Then do what needs to be done.
Our minds are our greatest assets and greatest liabilities. When we overcome fear, we have the power to act freely.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.