Get your prospects to open their wallets

Does your advertising really work?

It may but the $5,000 question is, does it gain the results that you want?

Our friend Ruth King had a client who hated his advertising. He was spending money on something that he despised …even though it was producing results.

Ruth told him: You are NOT the audience for the advertising. Ask your girlfriend whether she likes it. She is the type of person we are trying to attract.

“But I hate it,” he said again.

Ruth asked, “Is it producing results?”

“Yes,” he conceded.

“Then your opinion doesn’t count. Your customers’ opinions count.”

Tough lesson for him to swallow. The ads were working. He just didn’t like them.

Customers vote with their wallets. If they respond to your advertising, it is immaterial whether you like the ads or not.

The next time you plan an advertising message, give it to a few friends who are like your target audience. Ask them whether they would do what the ad requests – go to a website, call a phone number, etc.

If they like it, then do it. The rest of your target audience is likely to respond, too. If they like it, then do it. The rest of your target audience is likely to respond too.

Remember: It doesn’t matter what you think about your marketing and advertising – it matters what your customers think. They will vote with their phone calls, emails, and pocketbooks.

For more brilliance like this, sign up for Ruth’s complimentary newsletter at rking@profitabilityrevolution.com

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” 

For a $20 personally autographed copy, contact us at 803-359-7633.

Next: Think small for bigger profits

Copyright 2020, The Bellune Co., Inc.

What can you control in trying times?

Our friend Jill Konrath admits it’s tempting to slip into “poor me” thinking. But we have a single option right now. We need to focus on what we can control.
Our brain loves challenges. It rises to the occasion, scanning memory for useful information. It pulls together unlinked thoughts to find new strategies. Ditch the word “problem.” Instead, say: “We have a real challenge here.” Ask yourself:

  • How can we attract new clients?
  • How can we keep our current clients?
  • What greater value can we create?
  • How can we make it easier for our customers to make buying decisions?
  • How can we increase our share of each customer’s business with us?”
  • How would Zig Ziglar or another successful salesperson handle this?
  • Which prospects need what I have?
  • How can I best show them?

When you do this, new ideas emerge.
Let’s be blunt. Nearly 90% of entrepreneurs need to improve their sales skills.
Spend time preparing for your calls.
Do your homework on prospects.
Learn about their issues and concerns.
Figure out how your offer will help with what they’re trying to accomplish.

We share such field-tested strategies in “Uncover Your Inner Sales Genius.”
Claim your free electronic copy by filling out the form at the top of the page.
Already on my mailing list? Email me for your free electronic copy at JerryBellune@yahoo.com .

What are you doing to survive today? Share your ideas with us and other readers by emailing JerryBellune@yahoo.com .

Next: Focus on success – not fear

Copyright 2020, The Bellune Co., Inc.