How you can survive covid-19 nonsense

Some of us are starting to suspect there was more to the lockdowns and non-essential business shuttering than science and epidemiologist caution. Could this have been a conspiracy to wreck the economy in a presidential election year?

Conspiracy or not, the effect on the economy was the same – probably in your industry and ours. We publish newspapers.

A friend sent us news of a metropolitan daily newspaper publisher deciding to give up print and take his chances publishing online only, we wish him well.

This is sad but you will see more of this in daily newspapers. They are burdened with overhead and debt. Their publishers can’t give up their club memberships, 2nd homes at the beach and limousine lifestyle.

The small newspaper owners like us are different. Most of us own everything debt-free, run lean operations with a few skilled people and have loyal advertisers and readers who believe in us. We are truly blessed.

Like us, we hope you are debt-free, watch your payables and receivables closely, collect what your customers owe you, pay your bills to protect your credit rating and sleep soundly, knowing your top and bottom lines are in great shape.

 We share such strategies in “Uncover Your Inner Sales Genius.” For a free copy email JerryBellune@yahoo.com.

Next: Your best new business strategy

Copyright 2020, The Bellune Co., Inc.

Use covid-19 to strengthen your team

Retired university professor Preston Hardy wrote us the other day with the story of a boy in rural Ohio who became the first human survivor of rabies. 

His doctor lacked the training to deal with such a devastating infection where everyone else had failed. Instead of treating his young patient for rabies, which he did not know how to do, the country doctor treated each symptom as it appeared. 

He knew how to treat a patient with high fever, or one experiencing kidney failure or one who had swollen limbs. 

The tireless doctor treated each symptom that arose. Finally there were no more symptoms. You don’t actually have to “cure rabies,” to cure rabies.

A crisis like we’re experiencing is a great time to use the doctor’s example for team building. A series of short-range goals can help unite your employees while demonstrating to all of them that an overwhelming catastrophe does not have to be overcome all at once. It is more effectively dealt with in small steps. An added advantage of team building is enhanced productivity.

We share such field-tested ideas in “Million Dollar Strategies of Maverick Entrepreneurs.” For a $10 copy of the $20 book, email JerryBellune@yahoo.com.

Next: How to survive covid-19 nonsense.

Copyright 2020, The Bellune Co., Inc.

5 steps to turn problems into profits

Has the covid-19 crisis crippled your confidence, your sales and your income?

Our friend Jill Konrath says that when she faces the same thing she:

  1. Tells herself she has a challenge, not a problem. That matters. Our brain responds positively to challenges. It wants to find answers. In short, it clicks into gear.
  2. Reminds herself that she’s successfully handled other challenges. What did she do then? It builds her confidence.
  3. Poses questions such as:
  • What could I be doing differently? 
  • How do my colleagues deal with this?
  • What can I do to get more business from my existing clients? What messages or offers may result in a better response?
  • What will it take to make this decision a higher priority? How can I help prospects gain consensus on an important decision?

4. Experiments with different strategies, approaches, techniques. Calling what she does an experiment frees her from failure. Instead she is seeking new solutions. 

5. Steps back to evaluate the experiment. What went well so she can repeat it. What didn’t. Was it what she said? How she said it? What she didn’t say? Was the offer strong? 

Be honest with yourself.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a copy, email JerryBellune@yahoo.com.

Next: Make more sales in a pandemic

Copyright 2020, The Bellune Co., Inc.