What a rubber duck can do for you

What is the craziest thing you’d expect to find in a hotel? Our friend Ruth King found a rubber duck in the bathtub at a Hampton Inn in Joliet, Il. It made her laugh. 

What did this Hampton Inn do that no other hotel, even fancy resort hotels do?

They made her feel better after a long day. They were extremely creative with something that probably cost less than a dollar. And they could use it over and over again to delight and surprise guests. 

Delighted guests tell their friends. Their friends become guests, too. 

What can we do to delight and surprise our customers? What will get them talking about our companies? It doesn’t have to cost much. The rubber duck didn’t.

Here are 3 ideas:

  • Customers rarely get thank you notes for doing business with companies. Would they be delighted if they got one from you?
  • Plumbers could send a rubber duck with a note: We keep the water running so you can have “fun in the tub.” 
  • Although more expensive, Ruth has a client who always sends flowers to employees’ wives before the busy summer season to say: Thank you! We know that (name) will be working long hours helping our customers. We want you to know we appreciate your understanding and support.

We share such strategies in “Uncover our Inner Sales Genius. For a free copy join the mailing list and join the e-mail list.

Next: Attract more of the right prospects.

5 steps to turn problems into profits

Has the covid-19 crisis crippled your confidence, your sales and your income?

Our friend Jill Konrath says that when she faces the same thing she:

  1. Tells herself she has a challenge, not a problem. That matters. Our brain responds positively to challenges. It wants to find answers. In short, it clicks into gear.
  2. Reminds herself that she’s successfully handled other challenges. What did she do then? It builds her confidence.
  3. Poses questions such as:
  • What could I be doing differently? 
  • How do my colleagues deal with this?
  • What can I do to get more business from my existing clients? What messages or offers may result in a better response?
  • What will it take to make this decision a higher priority? How can I help prospects gain consensus on an important decision?

4. Experiments with different strategies, approaches, techniques. Calling what she does an experiment frees her from failure. Instead she is seeking new solutions. 

5. Steps back to evaluate the experiment. What went well so she can repeat it. What didn’t. Was it what she said? How she said it? What she didn’t say? Was the offer strong? 

Be honest with yourself.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a copy, email JerryBellune@yahoo.com.

Next: Make more sales in a pandemic

Copyright 2020, The Bellune Co., Inc.