Your best covid-19 business strategy

I’ll never forget the salesman who ended his presentation by asking for the names of 3 people who might use his products. 

I told him he should be ashamed of such tactics. I wouldn’t buy nor refer anyone.

Referrals are always vital, particularly during covid-19. Think about the last time you referred someone to a company whose products you used. 

  • Was it an active referral? 
  • Were you thanked for the referral? 
  • What did you receive for the referral? 
  • Did you feel appreciated? 
  • Have you provided multiple referrals? 

Our friend Ruth King defines active referrals as those you make because you were encouraged to do it – but only after it is clear that you are a loyal customer who sees their offers would benefit your friends. 

Ruth says active referrals:

  • Build a loyal customer base at lower acquisition costs.
  • Referrals are open to buying from you and are less price sensitive.
  • Customers who refer show they trust you for taking care of them.

Do business with your customers and make referrals to them. That gives them reason to reciprocate.

We share such ideas in “Uncover Your Inner Sales Genius.” For a complimentary copy go to JerryBellune.net

Next: The Rubber Duck Strategy

Copyright 2020, The Bellune Co., Inc.

In a crisis, focus on survival, not fear

Our friend MaryEllen Tribby’s daughter Delanie is training to play pro tennis. She has won dozens of junior tournaments and observers say she’s the next Chris Evert. 

Delanie as once plagued with doubts and would get nervous before her matches. 

She feared losing — the opposite of how she should have been thinking. Rather than say, “I don’t want to lose,” she is learning to say, over and over, “I want to win.” “I want to win.” “I’m going to win.” “I can win.”

Like a magnet, when she thinks of getting beat or making mistakes, she starts attracting errors and loses matches.

Just as she trains her body to hit the ball in a certain way to get a desired result, she trains her brain to focus on the ace serve, the cross-court winner and the perfect lob.

She focuses on what it will feel like to win. The more vivid her thoughts are on winning, the more likely she is to win.

MaryEllen uses her daughter’s example to teach an important lesson. During this time of trial, no matter what your situation, think “what must I do to get through this  and your brain will rise to the challenge.

Please let me know what you come up with. I will share it with other readers.

We share such field-tested tactics in “Maverick Entrepreneurs’ Million Dollar Strategies,” For an autographed $20 copy, email me at JerryBellune@yahoo.com

Next: Trends to help your business.

Copyright 2020, The Bellune Co., Inc.