How to attract more Ideal Clients

An inexpensive way to attract Ideal Clients is with a referral system. 

It’s expensive in terms of time. When you get busy it’s harder to find time to make calls and write thank you notes. 

The clients you get by referral are less likely to question your price and more likely to buy from you even if your price is higher. 

You were recommended by someone they trust. That makes a big difference.

 You must be creative in asking people to give you referrals. At the end of a job, project or delivery, if you simply ask, “who do you know that could use our service?” 

You’re likely to get “I don’t know”. 

 Here is a way to get referrals;

Wait 30 days to call clients. That gives you an opportunity to take care of any problems that have occurred and shows ]you care about the client’s satisfaction.

They will be pleased that you called. Ask who they may have told about the results. Most of us tell friends about positive results. Those they told are potential clients. 

Marketer Dan Kennedy asks his clients if they would refer him to their friends. Dan makes it easy by offering to write letters for clients on their stationery and them to sign them. He does all the work including addressing and stamping the envelopes. 

 We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” 

For a $20 personally autographed copy, contact us at 803-359-7633.

Next: Check your balance sheets.

Concentrate on your Ideal Customers

Every business has Ideal Customers.

Knowledge of those customers is the starting point for all marketing strategies, says business consultant Bill Edmonds.

To better understand your Ideal Customers you must know their:

• Demographics – their age range, education, income, jobs, where they live and how many people live in their homes.

• Psychographics – their lifestyle and buying habits. Do they enjoy traveling? What are their personal values? How do they like to shop? Do they buy online?

Demographics help you understand who buys from you and psychographics helps you understand why they buy.”

It’s important to acquire thorough knowledge of your customers, Grasping the reasons behind their lifestyles and buying behaviors will lead to more profits.

Start with your existing customers.

• Age. Knowing your customers’ generation is more useful than specific age.

• Stage in life. Where customers are in their lives. Entering college? Becoming parents? About to buy their first house or downsize since the kids are grown?

• Interests. What types of activities do your customers enjoy? Do they like golf or tennis? What on TV do they watch?

Create a customer persona that captures their who and why. You might call them Carl and Cathy Customer.

Carl and Cathy become an easy-to-understand picture of their likes and dislikes, buying habits, social media activity and other facts about the way they live.

Carl and Cathy need to feel that you understand them, their needs and wants and will help them make their lives better.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”

For a $20 personally autographed copy, contact us at 803-331-6695.

Next: Attract more Carls and Cathys.

Copyright 2020, The Bellune Co., Inc.