Your 2020 whats, hows and whys

We met with our Congressman earlier this month to talk about his 2020 agenda.
He is a busy man whose district covers a lot of territory and those who live there. But he showed us a list of 14 goals for 2020.
That took thought. But he has in writing what he needs to do. You can, too.
You will need 3 things to make 2020 successful: Your whats, hows and whys.
Our friend Ruth King explains:

  1. What do you want to do? Write what you want and need to achieve. It is your 1st step to get what you want and need.
  2. How are you going to do it?
    What are the steps you must take to accomplish your “what.” For financial goals, a budget is the 1st step. Make sure you review actual results against projected results and take action based on the results.
    For non-financial goals, write a plan of how you think you will do it. What can you do alone? What do you need from others? If so, what’s in it for them to help you?
  3. Why do you want it?
    You need a really good why to have a good chance of reaching your whats.
    Review your plan each month. Schedule time to do it in your calendar. It will remind you to actually get it done.
    We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy, call Katie at 803-359-7633.
    You can get an electronic copy through Amazon by clicking here https://amzn.to/2DUhf18 .
    Copyright 2020, The Bellune Co., Inc.

Do you have a future on YouTube?

What can you learn from an 8-year-old entrepreneur? How to sell lemonade?
It’s far simpler than that. What has made Ryan Kaji highly successful is that he reviews toys on the channel “Ryan’s World.”
His earnings in 2019 rose from $22 million to $26 million, according to Forbes’ ranking. Ryan and his parents have created a $150 million retail toy advertising empire on YouTube and it just keeps growing.
Ryan’s videos amassed 23 million subscribers to his Ryan’s World channel and more than $20 million a year in advertising revenue. Now the 2nd-grader is building his knack for opening toy boxes on camera into a franchise with a TV show on children’s cable channel Nickelodeon and deals with Walmart and Target to sell his own line of toys, toothbrushes and underwear.
Ryan’s first retail products came out in 2018 in an exclusive Walmart partnership.
Ryan’s parents, Shion and Loann Kaji, and his licensing and entertainment studio, pocket.watch, aim to have more of Ryan’s products in more stores.
If a 2nd-grader and his parents can turn a simple idea into $150 million, what could you do on You Tube to promote your ideas, products and services?
Think about it. It may be your future.
We share such ideas in “Uncover Your Inner Sales Genius.” For a free digital copy, email JerryBellune@yahoo.com .
Copyright 2020, The Bellune Co., Inc.

Want to be the low price leader?

No, you don’t. Leave that to Walmart.
Our friend Ruth King tells the story about Chuck the auto mechanic and Charles the Master Jaguar Craftsman.
Chuck’s customers bring him their Honda Civics, want to know what repairing it will cost them, argue with him over prices and try to nickel and dime him to death.
Charles’ clients bring him their Jaguars, never question his prices and want to know only when it will be ready for them.
Do you want to be Chuck or Charles?
One of Ruth’s clients dressed like a slob. Yet he wanted his franchisees to dress well.
The first thing he had to do, she told him, was to set the example and dress for success. It shocked his people but he showed up looking like a new man.
While we’re at it, take a look in the mirror yourself. How are you dressed for success? Or do you look like Grumpy Gus who just got off the 3rd shift?
“If you want your company to be perceived as Charles, then everyone must act like Charles,” Ruth says. “You as the leader build that company culture.
For more brilliance like this, sign up for Ruth’s complimentary newsletter at rking@profitabilityrevolution.com
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.

Have you planned your exit strategy?

This time of year many of us have much to be thankful for. And those of us who have been at it many years are starting to think about selling our businesses and what our exit strategy should be to retire.
Business coach Ruth King says we need profit and wealth to have something to sell.
Where is the wealth? 2 major places:

  1. Your productive employees. They produce revenue for your company so that all revenue is not dependent on you.
  2. Your recurring revenue clients. These are people who trust you. They provide recurring revenue and give you something to sell after years of hard work.
    What you could do:
  3. Realize that focusing only on the profit and loss statement can be disastrous in the long run. You must pay attention to both your balance sheet and your P&L.
  4. You must build recurring revenue to have something valuable to sell or pass along to the next generation.
  5. You must build wealth. This means your current ratio – current assets divided by current liabilities on your balance sheet– must be increasing.
  6. Open a savings account and deposit at least 1% of every dollar that comes in.
    We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a $20 personally autographed copy, contact us at 803-359-7633.
    Copyright 2019, The Bellune Co., Inc.

You should live large – like your dog

Ace ad copywriter John Carlton reminds us of an essential truth. To be successful, rich and happy, “we gotta be healthy.”
That means taking time every day to nurture your body, brain and soul.
• Learn to breathe deeply.
• Eat fabulous, fuel-laden food. Pizza and burgers are treats, not sustenance.
• Meditate every day at least 20 minutes. It’s a natural way to recharge your battery.
• Exercise with gusto and purpose.
• Feed your brain. Read good books. Talk with intelligent people. Think about life.
• Feed your soul. Your life force shrivels when it’s ignored. Attending worship services helps if the pastor has a brain and a great spiritual message to share.
Prayer is the main attraction. This is not where you air your wish list. It’s where you ask for divine guidance in meeting challenges and maximizing opportunities.
Your dog knows most of these tricks – stretching with pleasure, running with joyous abandon, eager to walk with you, eating and sleeping with unabashed bliss.
Be more like your dog. Live large like a healthy, gleeful dog. Your rewards await.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . Want an electronic copy? Click here to visit the Amazon listing.
Next: Have you ever been hungry?
Copyright 2019, The Bellune Co., Inc.

You’d better make a profit – or else

Our old boss Don Carter liked to ask job applicants what they thought was the 1st duty of a business. A few got the right answer – “to make a profit.”
We were reminded of that truth the other day when the CEOs of something called the Business Roundtable declared that their 1st duty was to “social responsibility.”
That sounds warm and compassionate on paper, like the Green New Deal.
In reality, it is entirely irresponsible.
There are many values right-thinking business owners and corporate executives should hold dear, among them are:

  1. Incredible customer service.
  2. Honesty and fairness with customers, employees, partners and investors.
  3. Meeting and beating the competition.
  4. Keeping a keen eye on the bottom line and growing net revenues.
  5. Terminating profit killers and accelerating profit builders.
    After you have complete command of those 5 objectives, you can start thinking about other means to serve the market and community where you live and operate.
    Without profits, you will be useless to everyone and quickly out of business.
    We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com. To get an electronic copy visit Amazon by clicking here.
    Copyright 2019, The Bellune Co., Inc.

How to get free business publicity

Savvy business owners seek relations with local newspaper, magazine and broadcast reporters, editors and news directors.
When they have something about their business the community should know about, they know who to call and how to pitch the news to appeal to journalists.
In other words, advertising is what you pay for. Publicity is what you pray for.
Here are 5 steps you might take:

  1. Know your local editors and news directors or hire a publicist who does.
  2. Find out who reads their publications or listens to or watches their newscasts.
  3. Find out their deadlines and keep your news releases or email messages short and to the point. That means 150 words or less. They don’t have time to wade through your life story. Get to the point.
    And use email and the phone. Save hand writing for your thank you notes.
    By educating yourself about them, their audience and what they will print or put on the air, you’ve taken an important step.
    For example, we welcome business news for our Around Town column.
    If you have won an industry award or some other honor, let us know about it.
    We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com .
    Copyright 2019, The Bellune Co., Inc.

How to win the war with your rivals

Remember what Sun Tzu taught us in his “Art of War” – know your strengths and weaknesses and your competitors’, too.
Our competitors are in print, online, on the air, on cable, you name it. We never under-estimate them. They are savvy rivals.
We watch their every move. We not only need to know what they’re doing but to steal their best ideas as our own.
We read their publications, listen to them on radio, watch them on cable or TV, see who is doing business with them and how their customers invest their precious advertising dollars with them. What are their advertisers offering that our readers, online and in print, might be interested in?
If they offer products or services our people need and want, we would be remiss to fail to give our rivals’ advertisers an opportunity to make offers to our readers, too.
Does that make sense? Your rivals are fishing the same pond for the same fish.
Test their products and services. Check how they treat customers. Even hire a Secret Shopper to check them out.
This is fair, legal … and smart. You won’t be blind-sided ever again. And you’ll never be ashamed that you failed to do this.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com .

See more great content on this blog or by visiting https://www.lexingtonchronicle.com/business.

Copyright 2019, The Bellune Co., Inc.

Do you have enough cash to avoid disaster? Do you want profits or wealth?

Do you want profits or wealth?
As a business owner, you need both.
You cannot have wealth without profits, says our friend Ruth King of ProfitabilityRevolution.com .
Many business owners focus only on the Profit & Loss statement and totally ignore their Balance Sheet. They focus solely on profits rather than building wealth.
You can go out of business ignoring wealth to focus solely on profits.
Ruth tells of a contractor who, in a single week, lost 3 major clients to bankruptcy and more than $1 million in uncollected receivables. He needed cash to survive.
Had he focused on building cash (i.e. wealth) in addition to profits, he might have struggled but his business survived.
Here are 2 steps you can take.

  1. Check your Balance Sheet the last day of each month. Is your checking account growing this month over a month a year ago? By how much? Should you transfer any of that to an interest-bearing account?
  2. Ask yourself how you might grow your cash faster. What expenses might you trim or eliminate? What can you do to grow your gross sales and net profits?

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . Purchase an electronic copy by visiting Amazon.

Copyright 2019, The Bellune Co., Inc.

How to get prospects to open your emails

How can you get prospects to open your emails?
Want to write subject lines that work?
Subject lines that prospects will open?
You are competing with the 121 other emails most of us receive each day.
The only way to attract traffic, conversions and sales is to stand out.
These subject lines are backed by 20 studies. Your goal should be to use the best-performing email subject lines.
Put these 10 subject line templates in your “swipe file”and post by your computer.
• 3 steps to a {desirable outcome}
• What a new {idea, product or service}can means for {prospects’ life or career}
• Stop {undesirable emotion} now
• What {credible influencers} say about {topic, idea or strategy}
• {Someone prospects look up to} can afford any {product} but she uses this…
• You’re missing out on {something prospects desire}
• Tonight Only: A {prospect’s role, goal or career}’s dream
• Want 587% more {sales or results}?
• If you’re sick and tired of {whatever}
• {Name}, gain {something desirable} today only
Use these in ads and sales letters, too.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com. You can purchase an electronic version on Amazon by clicking here.

Copyright 2019, The Bellune Co., Inc.