Do you have enough cash to avoid disaster? Do you want profits or wealth?

Do you want profits or wealth?
As a business owner, you need both.
You cannot have wealth without profits, says our friend Ruth King of ProfitabilityRevolution.com .
Many business owners focus only on the Profit & Loss statement and totally ignore their Balance Sheet. They focus solely on profits rather than building wealth.
You can go out of business ignoring wealth to focus solely on profits.
Ruth tells of a contractor who, in a single week, lost 3 major clients to bankruptcy and more than $1 million in uncollected receivables. He needed cash to survive.
Had he focused on building cash (i.e. wealth) in addition to profits, he might have struggled but his business survived.
Here are 2 steps you can take.

  1. Check your Balance Sheet the last day of each month. Is your checking account growing this month over a month a year ago? By how much? Should you transfer any of that to an interest-bearing account?
  2. Ask yourself how you might grow your cash faster. What expenses might you trim or eliminate? What can you do to grow your gross sales and net profits?

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . Purchase an electronic copy by visiting Amazon.

Copyright 2019, The Bellune Co., Inc.

How to get prospects to open your emails

How can you get prospects to open your emails?
Want to write subject lines that work?
Subject lines that prospects will open?
You are competing with the 121 other emails most of us receive each day.
The only way to attract traffic, conversions and sales is to stand out.
These subject lines are backed by 20 studies. Your goal should be to use the best-performing email subject lines.
Put these 10 subject line templates in your “swipe file”and post by your computer.
• 3 steps to a {desirable outcome}
• What a new {idea, product or service}can means for {prospects’ life or career}
• Stop {undesirable emotion} now
• What {credible influencers} say about {topic, idea or strategy}
• {Someone prospects look up to} can afford any {product} but she uses this…
• You’re missing out on {something prospects desire}
• Tonight Only: A {prospect’s role, goal or career}’s dream
• Want 587% more {sales or results}?
• If you’re sick and tired of {whatever}
• {Name}, gain {something desirable} today only
Use these in ads and sales letters, too.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com. You can purchase an electronic version on Amazon by clicking here.

Copyright 2019, The Bellune Co., Inc.

Productivity: How to double your productivity

Our friend Andrea Nierenberg shared with us these ways she makes her 24 hours each day more productive:

• Awaken 10 minutes early and you’ll be surprised to discover how much time you have created through those extra minutes.
You can start a project, connect online, write a note to people in your network, catch up on important reading or exercise.
Squeeze extra productivity out of your day.

  • Ask yourself these 5 questions:
  1. How much of my time is spent with clients or people in my network?
  2. Do I confirm appointments?
  3. Is my paperwork done completely?
  4. Am I willing to meet with people at their convenience instead of mine?
  5. Do I frequently have productive coffee and lunch meetings with my network?
  • To help yourself list.
  1. All the ways you waste time and how you will stop doing them.
  2. How you can be more productive.

Time can be your best friend and worst enemy. It keeps moving, so use it wisely.
Don’t multi-task. You’ll make mistakes.
When someone meets with you, give them your undivided attention. Always ask, “How much time do we need right now?”
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com
Copyright 2019, The Bellune Co., Inc.

Is someone secretly stealing from you?

How do you know your bookkeeper, employees or vendors aren’t helping themselves to your hard-earned revenue?
After working with business owners for 38 years, our friend Ruth King can almost smell when the books are not right.
Often it is a bookkeeper, employee or vendors. Ruth hates telling owners, “Someone is embezzling and here’s the proof.”
All leave tell-tale signs. Sadly, most could have been caught quickly by owners doing one simple thing – having their bank statements sent to their homes.
If you aren’t getting your bank statements sent home, stop reading this and get your bank to send your statements home.
Check them carefully. The microfiche’s show signatures, who the checks were written to and the numerical sequences. If something doesn’t make sense, ask questions. This is your first line of defense!
Ruth has caught vendors changing the amounts on checks before depositing them. A $40 auto repair invoice became $400 when the vendor deposited the check.
You have to watch your vendors, too.
Get Ruth’s helpful newsletter by writing her at rking@profitabilityrevolution.com
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com.
Copyright 2019, The Bellune Co., Inc.

Sell by the numbers for greater profits

Houston Rockets basketball coach Mike D’Antoni is passionate about 1.16.
That’s the number of points per possession they must score to be the best offense in basketball history, Ben Cohen writes in the numbers-driven Wall Street Journal.
D’Antoni has long been known for strategies that push the boundaries of his sport.
On points per possession, he decluttered the Rockets play book. If one play produces 0.8 points and another 1.2, why run the 0.8 plays. Run the 1.2 plays every time.
D’Antoni aims to average 1.16 points per possession. Anything above 1.16, he keeps. Anything less than that is thrown out.
His obsession with 1.16 drives the most unusual strategy in the National Basketball Association and why his team has taken the pursuit of peak efficiency to an extreme. They cut out all plays that don’t work.
What if you did that with your business?
Analyze which are your most profitable products and services. Concentrate on advertising and selling them.
Which customers produce your greatest profits? Concentrate on serving them and developing products and services that meet their needs and fulfill their dreams.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at katie.lexchron@gmail.com or call 803-359-7633. For an electronic copy through Amazon click here.

Your best source of new business

All of us know we should ask for referrals but we too often forget to ask.
Our friend Ruth King advises her coaching clients to place a statement at the bottom of their bills, proposals and the backs of their business cards.
Print “We grow our company through referrals from satisfied customers. If we provided excellent customer service, please tell your friends and colleagues. If we did something wrong, please tell us and we will fix it. Our goal is 100% customer satisfaction.”
This statement lets a customer know that you are serious about providing outstanding customer service and that you appreciate referrals. Some will call you with referrals. Some will let you fix a problem rather than spreading the fact that they were unhappy to friends, neighbors, and social media.
The statement on proposals should be slightly different: “We grow our company through referrals from satisfied customers. If we provide excellent customer service when you become our customer, please tell your friends and colleagues. If we did something wrong, please tell us and we will fix it. Our goal is 100% customer satisfaction.”
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com.
You can also order an electronic edition through Amazon by clicking here.

Master the short game of business

The “short game” of golf is where you are near the green, chip onto it and putt your ball into the hole.
We’re not just talking golf when we consider the short game. We’re talking about the game of business, life and success.
You may lead great organizations or small businesses. You may be a veteran who feels the hot breath of eager young entrepreneurs on the back of your neck.
They may be able to drive the ball farther or make more sales calls a day. But when you are close to the green, you have an edge. You have more experience and you know the value of practice.
This bit of wisdom comes from Austin, TX, Country Club pro Harvey Penick. If you are a golfer, you should be familiar with his “Little Red Book” on golf.
Harvey maintains that older golfers can excel at the short game with practice. And he recommends you do it with only one ball, just as you would in playing a game.
He says it helps sharpen your focus.
This is true in business and life, too.

  1. The more we practice what it is that we do in life, the better we become.
  2. It helps for someone like Harvey to coach and teach us good practice habits.
  3. Practice keeps us sharp and focused.
    That’s where golf and life are alike.
    We discuss such ideas in, “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy, contact us at 803-359-7633.
    Copyright 2019, The Bellune Co., Inc.

Make Me See

The grey sea and the long black land 
and the yellow half-moon large and low. 
And the startled little waves that leap
In fiery ringlets from their sleep.

That’s how poet Robert Browning set the stage
in his poem about young lovers “Meeting at Night.”
You can see what he was seeing.

Editor Gene Roberts tells how his first editor,
a blind man in Goldsboro, N.C. had to have his wife
read him the newspaper each day.
He insisted to all his reporters “make me see” what they had seen.
Among his other duties, Gene covered farming.
His editor insisted that he close his column each week
with “This Week’s Prettiest Sight.”

Gene didn’t like doing it.
His friends kidded him about it.
But the experience and discipline
of doing it made him a keen observer.
That skill led to success at
The New York Times and The Philadelphia Inquirer.

All good writing, said Saul Pett,
one of the Associated Press’s great stylists,
is two sides of the same coin.
How is this man different from me?
How are we alike?

Does the richest man in the world
have everything he wants?
Does he bother with the prices on a menu?
Or on a yacht?

Tell me the large and tell me the small.
Identify with me. Plug into my circuit.
The eye of the writer is sharper than
the television camera because it is
linked to a brain and a heart.

Here is how award-winning reporter David Waters
of The Commercial Appeal in Memphis, Tenn.,
helped his readers see his subject:

Big Teddy Carr was big enough to have his way
and bad enough to lose it.
Kids made fun of his size until he found out
his size could put a stop to that.
Teddy’s bearlike stature was a source of shame.
Then it become a source of income, mostly illegal.

Journalist Jimmy Breslin wrote of 
the Dublin poet Patrick Kavanaugh:
His tie is loose and the long end thrown over his shoulder. 
He had on two pairs of eyeglasses. 
Both sat cockeyed and were steamed up in the hot pub. 
He sat hunched over in his rumpled overcoat 
with his arms folded and the pint of stout in front of him. 
His shoes were open and the laces caught under the soles.
Breslin makes us see Kavanaugh. 

Here’s an exercise if you’re game.
Write a description of every thing
and every person you can see
from where you are.
Now get up and move around the room.
Add anything else you noted that you
could not see from your desk.

This tip will appear in “The Little Red Book of Compelling Writing.”
If you like me to include a comment from you about these tips,
please email it to me at JerryBellune@yahoo.com

You must believe in what you’re selling

Call us old fashioned. We’ve been sold on the power of newspapers and advertising most of our lives. And it has served us well.
Prospects can tell we are talking with them about something we believe in. Without that belief and the passion it gives us, we may not have sold the first ad campaign.
It takes passion to motivate yourself to get out there and show others how what you offer can improve their lives.
Sales legend Zig Ziglar said that we must have passion and belief in what we offer.
One of Zig’s favorite stories was about his colleague who wasn’t selling much.
Zig asked him if he owned the product.
No, the man said, but he “planned to” after he made a few sales.
Zig sold him a set of cookware that day.
He made a commission on it that his colleague could have used as a discount had he taken the initiative to buy it himself.
We must believe in our product or service so strongly that we own it ourselves.
If you won’t invest your own money in your offer, can you expect others to?
Your prospect will feel your lack of belief and passion. Your prospects will perceive that you don’t truly believe in what you are offering and your sales will plummet.
We discuss such ideas in “Maverick Entrepreneurs’ Million Dollars Strategies.” For a $20 autographed copy, call 803-359-7633.

Copyright 2019, The Bellune Co., Inc.

Solve clients’ problems without cash

Have you ever had great clients who became unhappy with you or one of your people? Did you lose them? Did you have to cut your prices or refund their money?
Our friend John Carlton says that any problem that can be solved with money can be solved without money.
That simply means that using cash to solve problems shows that you’ve stumbled upon a value level where unhappy customers can be coaxed back into the fold.
But value doesn’t always equal greenbacks. Once you’ve established that the unhappy client WILL come back, for the right value … then you’re free to experiment with things other than cash.
Like free stuff that’s valuable to them.
Too many biz owners get caught up in a black-and-white world of cash or no cash.
To savvy entrepreneurs this means creating value with an hour of your time over lunch, free membership in master mind groups, gifts, golf outings, theater or sports tickets or other incentives you can provide.
Think what they would find valuable that’s as good or better than cash.
Does this make sense? Throwing money around cuts into your bottom line.
We discuss such solutions in “Maverick Entrepreneur’s Million Dollar Strategies,” a book that can change your life and business.
For a $20 personally autographed copy, call Jewel or Katie at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.