Want to run an ELF business?

Joe Polish turned around his carpet cleaning business and started teaching his unique strategies to others.

Joe’s Consumer Awareness Guide taught people how to buy carpet cleaning. In it he said, “You can have an ELF business or a HALF business.” ELF stands for easy, lucrative and fun. HALF stands for hard, annoying, lame and frustrating.

An ELF business has a system that’s easy, repeatable and produces expected results. If you have a procedures manual and it sits on the shelf and isn’t followed, why do you have a procedures manual? It was a waste of time, effort, and money.

Likewise, if you have a process for answering the phone, talking with customers in your store, all employee contact with customers should follow a procedure. 

For example, review your financial statements each month. This compares budgeted to actual profit and loss and financial ratios and trends. You make good business decisions on the information you review. 

If these procedures are ignored, you may have unhappy customers who don’t come back, warranty issues, and a HALF business. 

It’s your business. Set the procedures you want and ensure they are followed. This requires management on your part – praising employees who do it right and discussing it when procedures aren’t followed.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” 

For a $20 personally autographed copy, contact us at 803-331-6695.

Next: Cage your loyal customers.

Copyright 2020, The Bellune Co., Inc.

How to insult your best customers

You can call them micro-insults – the tiny things that most annoy your customers.

Sadly, unless you ask, you will never be able to correct them. You and your people will continue to do or neglect them.

Rick Houcek, who writes a weekly inspirational column (rick@SoarWithEagles.com), told his country club clients:

“You’re all customers, too. When you’re a patron of a hospitality establishment – restaurant, hotel, night club – what little things annoy, irritate, and drive you crazy?”

Putting it in the 1st person changed their perspective. Problems were easy to identify.

The country club employees quickly generated a long list of micro insults: No separate checks, no menu substitutions, crumbs left on table, water glasses not refilled, no table candles lit, wait staff not smiling at initial greeting, up-charges for extra items on a hamburger, table linens with holes. 

The country club employees recognized they did some of these things that were easy and inexpensive to fix.

Ask your employees the same thing. When they are customers, what micro insults annoy, irritate and drive them crazy?

How do they apply to your customers? Fix them to keep your customers happy.

We share such strategies in our “Uncover Your Inner Sales Genius.”  For a complimentary copy join the mailing list at the top of the page.

Next: What motivates your customers?

Is someone secretly stealing from you?

How do you know your bookkeeper, employees or vendors aren’t helping themselves to your hard-earned revenue?
After working with business owners for 38 years, our friend Ruth King can almost smell when the books are not right.
Often it is a bookkeeper, employee or vendors. Ruth hates telling owners, “Someone is embezzling and here’s the proof.”
All leave tell-tale signs. Sadly, most could have been caught quickly by owners doing one simple thing – having their bank statements sent to their homes.
If you aren’t getting your bank statements sent home, stop reading this and get your bank to send your statements home.
Check them carefully. The microfiche’s show signatures, who the checks were written to and the numerical sequences. If something doesn’t make sense, ask questions. This is your first line of defense!
Ruth has caught vendors changing the amounts on checks before depositing them. A $40 auto repair invoice became $400 when the vendor deposited the check.
You have to watch your vendors, too.
Get Ruth’s helpful newsletter by writing her at rking@profitabilityrevolution.com
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com.
Copyright 2019, The Bellune Co., Inc.