When loyal customers’ friends ask who they use for what you offer, they not only mention your name but tell them about something special you did for them.
When customers need to call you, they have your number in their cell phones, on refrigerator magnets or type your company’s name in their search box rather than a generic search for your types of business.
They know, like and trust you to take care of their needs and wants.
You and I know how important customer loyalty is but here’s the good news: 69% of our competitors don’t know loyalty is critical or how to gain and retain customers.
Here are 5 ways we have built loyalty:
1. We know our most loyal customers, what they want and need and how often.
2. We are selective. We go after prospects like our loyal customers. Their needs and wants are similar and we know how to make them happy.
3. We constantly look for ways we can help them in addition to the products or services they buy from us.
4. We refer business to them.
5. We touch them often when we have ideas or offers of value to them.
We share such field-tested strategies in our CD “Why Advertising Fails & What You Can Do About It.” For a free copy, email JerryBellune@yahoo.com
Next: Your customers’ best friend.
Churches, civic and networking groups, book and garden clubs share a secret many business owners ignore at their peril.
Which of these 2 customer groups would you prefer: Transitionals who only buy when you offer steep discounts or relationals who come back to you no matter what?
You’re right. Relationals mean success.
And what more can you do to build greater relational loyalty? How about creating an exclusive club membership for them.
The clothing company, Evereve, has an exclusive membership option:
If you order $100 or more worth of products while the store is closed, you’ll be automatically enrolled in its exclusive club, whose members get a 10% discount card.
This option is different than offering a basic gift card and encourages customer loyalty. If the customer decides to buy now, they’ll get a long-term reward.
It helps you because customers are more likely to buy now and then keep coming back to enjoy that 10% discount.
Additionally, send club members a regular newsletter. In it provide valuable, useful information and teach them what more you can do for them.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a $20 personally autographed copy, contact us at 803-331-6695.
Next: Team building in a pandemic.
Copyright 2020, The Bellune Co., Inc.