Want to be the low price leader?

No, you don’t. Leave that to Walmart.
Our friend Ruth King tells the story about Chuck the auto mechanic and Charles the Master Jaguar Craftsman.
Chuck’s customers bring him their Honda Civics, want to know what repairing it will cost them, argue with him over prices and try to nickel and dime him to death.
Charles’ clients bring him their Jaguars, never question his prices and want to know only when it will be ready for them.
Do you want to be Chuck or Charles?
One of Ruth’s clients dressed like a slob. Yet he wanted his franchisees to dress well.
The first thing he had to do, she told him, was to set the example and dress for success. It shocked his people but he showed up looking like a new man.
While we’re at it, take a look in the mirror yourself. How are you dressed for success? Or do you look like Grumpy Gus who just got off the 3rd shift?
“If you want your company to be perceived as Charles, then everyone must act like Charles,” Ruth says. “You as the leader build that company culture.
For more brilliance like this, sign up for Ruth’s complimentary newsletter at rking@profitabilityrevolution.com
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.

Marketing lesson: Can Absolut vodka teach us anything?

Marketing lesson: Have your products and services become commodities? Are you forced to compete on price, discounts and other concessions?
Take a lesson from a former dish washer and French master marketer, Michel Roux.
He made Absolut an iconic vodka with snob appeal in the booze market.
As head of the firm importing Absolut from Sweden, he engineered a wildly successful marketing campaign. It lifted Absolut from obscurity to No. 1 imported vodka.

For more winning ideas. Visit the Lexington Chronicle Business page.

I’ll bet you that you cannot tell a difference in the taste of any expensive vodkas.
What made Absolut desirable was not its taste but its snob appeal.
Roux’s ads started simple. An early version depicted a bottle of Absolut under a halo with the slogan “Absolut Perfection.” Artists and other celebrities including Andy
Warhol were paid to promote the brand.

More strategies @ the Lexington Chronicle Business page.

To reach trendsetters, Roux advertised in magazines aimed at wealthy people and those who wanted to emulate them.
You should explore Roux’s strategies in promoting other top brands and think of applying them to your own products.
You can only escape the commodity trap by using similar strategies.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com.

Achieve your goals on time – every time

Our friend Ann Elliott agreed to work with us on our 1st book. Its mission was to teach sales people the top 7 strategies of sales super stars. They were great sales people we had worked with over the years. Ann worked with us about an hour and left us a goal setting work sheet.
The sheet required us to write a richly detailed description of the book’s purpose, describe how we would feel when it was finished and published and to set a realistic date for completing the final draft.
Finally we listed each step no matter how minor that we needed to finish the final draft and publish and market the book.
Each step had to say what was required, who would we need to help complete it and a firm deadline for it to be finished.
Using Ann’s work sheet, we listed each thing that was yet to be done and finished the book a few weeks later. The sheet provided a great incentive and a step by step road map to get where we wanted to go.
We use that work sheet with all our coaching clients and in every mentoring session. It helps our clients hold themselves accountable. They never come to a session feeling ashamed a step was not completed.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com. Get an electronic copy by clicking here.
Copyright 2019, The Bellune Co., Inc.