Gain new customers without costs

Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do.

Russell told MaryEllen Tribby he calls his businesses “funnels,” as in sales funnels. 

That makes sense. You make your offer and prospects either buy or they don’t. 

If they buy, you’re in business. If they don’t, you try something else.

His goal in creating funnels is to break even. If he spends $1 and make $1 from the other end of the funnel, he’s won. 

A funnel that breaks even on cold traffic – not his existing list – means he gained new customers at no cost. Anything else they buy from him is pure profit.

When we started publishing, it took us 11 months to break even. Most new companies take longer. After that, it was profit.

Russell’s mentor, Mike Litman, told him that “Amateurs focus on the front end.” That didn’t make sense until he grasped the concept of a “break even funnel.”

Rarely is Russell profitable on his initial front end funnels. In fact, a lot of them lose money on the front end. But as he attracts more customers and they buy more from him, the profits begin to arrive.

That’s why you need sound research and a strong business plan. Before you’re through, knock 10% off your projected sales and add 10% to your projected costs. You will come closer to becoming profitable.

We share such field-tested strategies in “Killer Secrets of Successful Entrepreneurs.”  For details, email JerryBellune@yahoo.com

Next: Concentrate on ideal customers

Copyright 2021, The Bellune Co., Inc.

3 ways to make a great 1st impression

Good morning, fellow entrepreneurs.

MaryEllen Tribby believes in making a great impression with 3 strategies.

1. Be generous. When you help others, “getting” will follow. It will come in unexpected ways. No one likes a person with a “taker” mentality. When you are generous, people will notice and respect you. We like to do business with those who we respect, trust and like. Help them feel the same way about you. Act as a host at events you attend by connecting others. This can be as simple as introducing people to each other or as elaborate as sharing a testimonial about someone. 

2. Be Happy Harry or Harriet. Put on a happy face at the door and smile. This is your time to shine. People will look forward to seeing you if you are energetic, positive and outgoing. They enjoy doing business with people they like. Remind yourself of everything you are grateful for just before entering an event or meeting a prospect. 

3. Connect. Don’t Sell. Connecting is about building relationships with people who will be happy to tell others about who you are and what you do. Find out what they do and its value to their customers before you share what you do. And follow up with a hand-written appreciation note. 

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a $20 personally autographed copy, contact us at 803-331-6695.

Copyright 2020, The Bellune Co., Inc.

Have you and your business got SWAG?

If you are an entrepreneur or business owner striving to grow your business, you need SWAG. This attracts and keeps customers, says our friend MaryEllen Tribby.
MaryEllen has a simple SWAG Meter you can use to gauge your SWAG and how it relates to your business success.
S = Self Confidence. Customers want to feel you can help them grow, teach new things or solve their problems. You believe in yourself and your ability.
W = Wonderment. Your confidence creates feelings of being surprised or amazed. You encourage and help them find solutions to their problems.
A = Assertiveness. You don’t wait for something to happen. As one with SWAG you make things happen. This builds trust and confidence in your resourcefulness.
G = Greatness. As one with SWAG, you don’t settle for just being good or average.
As Jim Collins wrote in “Good to Great” good is the enemy of great. You won’t settle for just being good. You strive each day to be your best. You aim to make a real difference.
Next week we’ll show you how to measure your business’s SWAG.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com . To get an electronic edition for $9.99 on Amazon, click here.
Copyright 2019, The Bellune Co., Inc.