How to get high email open rates

Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million. It makes me wonder how many actually open his emails and what it costs him to mail to thousands of addresses that don’t open his messages.

A good open rate for your emails is only 15%. In other words, 85% of the people you email don’t bother opening them.

This should be a concern. The more email addresses on your list, the more Constant Contact, Mail Chimp or whatever service you use will cost. You’re paying to mail to people who don’t want your email.

To keep our open rates high, our tech whiz Katie Ritchie segments and prunes our lists to keep our costs down and avoid emailing to those who don’t open them.

The more dead weight Katie deletes, the higher open rate we get because we reach those who want our information.

Our news web site has almost 20,000 visits a day. Our Writing Tips have a super high 45% open rate because readers specifically asked to receive those emails.

That’s the special sauce for open rates. Delete the non-opening addresses.

We share such field-tested strategies in our 60-minute CD “Why Advertising Fails & What You Can Do About It.” For details, email JerryBellune@yahoo.com.

Copyright 2020, The Bellune Co., Inc.

How to get prospects to open your emails

How can you get prospects to open your emails?
Want to write subject lines that work?
Subject lines that prospects will open?
You are competing with the 121 other emails most of us receive each day.
The only way to attract traffic, conversions and sales is to stand out.
These subject lines are backed by 20 studies. Your goal should be to use the best-performing email subject lines.
Put these 10 subject line templates in your “swipe file”and post by your computer.
• 3 steps to a {desirable outcome}
• What a new {idea, product or service}can means for {prospects’ life or career}
• Stop {undesirable emotion} now
• What {credible influencers} say about {topic, idea or strategy}
• {Someone prospects look up to} can afford any {product} but she uses this…
• You’re missing out on {something prospects desire}
• Tonight Only: A {prospect’s role, goal or career}’s dream
• Want 587% more {sales or results}?
• If you’re sick and tired of {whatever}
• {Name}, gain {something desirable} today only
Use these in ads and sales letters, too.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email JerryBellune@yahoo.com. You can purchase an electronic version on Amazon by clicking here.

Copyright 2019, The Bellune Co., Inc.