Build greater loyalty in a pandemic

Churches, civic and networking groups, book and garden clubs share a secret many business owners ignore at their peril.

Which of these 2 customer groups would you prefer: Transitionals who only buy when you offer steep discounts or relationals who come back to you no matter what?

You’re right. Relationals mean success.

And what more can you do to build greater relational loyalty? How about creating an exclusive club membership for them.

The clothing company, Evereve, has an exclusive membership option: 

If you order $100 or more worth of products while the store is closed, you’ll be automatically enrolled in its exclusive club, whose members get a 10% discount card.

This option is different than offering a basic gift card and encourages customer loyalty. If the customer decides to buy now, they’ll get a long-term reward. 

It helps you because customers are more likely to buy now and then keep coming back to enjoy that 10% discount.

Additionally, send club members a regular newsletter. In it provide valuable, useful information and teach them what more you can do for them.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”  For a $20 personally autographed copy, contact us at 803-331-6695. 

Next: Team building in a pandemic.

Copyright 2020, The Bellune Co., Inc.

How to make more money in a pandemic

The real question is not should you but what should you advertise. 

Take Kentucky Fried Chicken. Even after covid-19 became a pandemic, they ran ads of people licking their fingers in public. Finger-lickin-good. Ugh! After hundreds complained, KFC “paused” the campaign.

Corona Beer and Hershey chocolates made similar brainless ad goofs.

The virus has changed our world. That doesn’t mean you don’t advertise, advises Success Magazine Publisher Darren Hardy.

Stopping your ads will not help your prospects with the solutions you provide.

Ad volume is down. That means less competition for your prospects’ attention, needs, wants, problems and dollars.

Prices are down. That means lower cost for the same results – prospects’ business.

Online and social media usage is up. That means you can reach more of the people who need what you offer.

It’s the perfect trifecta, Darren says.

During the last recession, 600 companies’ advertising was tracked. The 1st group decreased or cut their advertising. The 2nd group maintained or increased ads.

The growth and revenue of the 2nd group was 256% higher overall.

You can read more such strategies in “Uncover Your Inner Sales Genius.” For a free copy fill out the form at the top of this page.

Next: Build greater customer loyalty

Copyright 2020, The Bellune Co., Inc.