Build greater loyalty in a pandemic

Churches, civic and networking groups, book and garden clubs share a secret many business owners ignore at their peril.

Which of these 2 customer groups would you prefer: Transitionals who only buy when you offer steep discounts or relationals who come back to you no matter what?

You’re right. Relationals mean success.

And what more can you do to build greater relational loyalty? How about creating an exclusive club membership for them.

The clothing company, Evereve, has an exclusive membership option: 

If you order $100 or more worth of products while the store is closed, you’ll be automatically enrolled in its exclusive club, whose members get a 10% discount card.

This option is different than offering a basic gift card and encourages customer loyalty. If the customer decides to buy now, they’ll get a long-term reward. 

It helps you because customers are more likely to buy now and then keep coming back to enjoy that 10% discount.

Additionally, send club members a regular newsletter. In it provide valuable, useful information and teach them what more you can do for them.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”  For a $20 personally autographed copy, contact us at 803-331-6695. 

Next: Team building in a pandemic.

Copyright 2020, The Bellune Co., Inc.

Reward your winners, ditch your losers

Which unprofitable products, services and procedures do you and your people put up with?
Who are your least productive people and what do they do to morale?
Why do you put up with losers?
Jack Welch didn’t do it. Why do you?
Welch died last week at age 84.
In his years as CEO at General Electric, he was ruthless about selling less profitable assets and buying winning companies.
That strategy made money for his investors, many of them GE employees.
His critics called him Neutron Jack, after the bomb designed to kill the enemy but leave his buildings unharmed.
Welch believed you improve people, productivity and profits by rewarding your winners and firing your losers.
Each year, Welch required his executives to fire the least productive 10% of their employees and give bonuses to the top 10% of those who were the top producers.
Hiring is fun. You are looking for people who can become top producers. But you aren’t always right. Performance, not job interviews, proves who your winners are.
Reward your winners. Get rid of your losers. They just drag everybody down.
We share such strategies in “Uncover Your Inner Sales Genius.” A complimentary electronic copy is available to you in the banner at the top of the page.
Copyright 2020, The Bellune Co., Inc.

Want to be the low price leader?

No, you don’t. Leave that to Walmart.
Our friend Ruth King tells the story about Chuck the auto mechanic and Charles the Master Jaguar Craftsman.
Chuck’s customers bring him their Honda Civics, want to know what repairing it will cost them, argue with him over prices and try to nickel and dime him to death.
Charles’ clients bring him their Jaguars, never question his prices and want to know only when it will be ready for them.
Do you want to be Chuck or Charles?
One of Ruth’s clients dressed like a slob. Yet he wanted his franchisees to dress well.
The first thing he had to do, she told him, was to set the example and dress for success. It shocked his people but he showed up looking like a new man.
While we’re at it, take a look in the mirror yourself. How are you dressed for success? Or do you look like Grumpy Gus who just got off the 3rd shift?
“If you want your company to be perceived as Charles, then everyone must act like Charles,” Ruth says. “You as the leader build that company culture.
For more brilliance like this, sign up for Ruth’s complimentary newsletter at rking@profitabilityrevolution.com
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.

Is ‘selling’ the wrong word to use?

Salesman Harv Eker says he doesn’t like the word sell. He’s not alone. He thinks it has a negative connotation.
He suggests that to avoid saying “sell,” say “help.” By using “help,” you emphasize an important distinction in your thinking and customers’ or prospects’ thinking.
Harv wants you to help people, not sell them something. It makes sense.
Most prospects want solutions to their problems – not products. They want what your products can do for them. That’s the main reason they buy from you.
The other reasons are that you offer them a benefit too great to refuse or the fulfillment of their hopes and dreams.
No one buys from you because you’re smart, trustworthy or good-looking.
They give you money because you solve a pain or a problem for them or offer such value or hope that they can’t refuse.
The Godfather had it right. Make them an offer they can’t refuse. If they don’t see how you can solve their problems, you’re wasting your time and theirs.
Here’s one we have found that also works: Use “invest” instead of “buy.”
“Buy” implies an outgo of their money.
“Invest” suggests a return and reward.
We discuss this and other ideas in Maverick Entrepreneurs’ Million Dollar Ideas.
For a personally autographed $20 copy, call Katie and Jewel at 359-7633.
Copyright 2019, The Bellune Co., Inc.

How to profit from others’ insights

Billionaire Andrew Carnegie used his mastermind group to test ideas and assure his success. His group was made up of highly successful entrepreneurs, business owners and CEOs in many fields. Smart business owners and entrepreneurs do it, too.
Our mastermind group offers 5 blockbuster business building benefits.

  1. Fast track, tested and proven ideas and strategies. Why re-invent the wheel? Shortcut it at lightning speed.
  2. Friendly accountability and coaching. Accountability is key. When you know others are watching, you pick up the pace.
  3. The incredible power of group creative thinking. Imagine the benefits of brainstorming with other experienced business owners who share insights with you.
  4. A peer group of like-minded entrepreneurs is your exclusive advisory board to test your ideas. Think “Disney Imagineers.”
  5. An opportunity for joint ventures and business alliances. Such ventures produce thousands of dollars in business deals.
    We discuss mastering the power of the master mind in our new book, “Maverick Entrepreneurs’ Million Dollar Strategies.”
    For a $20 personally autographed copy or information about the Chronicle VIP Club, call 803-331-6695 or email JerryBellune@yahoo.com.
    Copyright 2019, The Bellune Co., Inc.

It’s all about the customer’s experience

Having enjoyed Bananas Foster and other fattening fare at Brennan’s in New Orleans, we can attest to Ella Brennan’s skills.
Mrs. Brennan invented the “celebrity chef” in nurturing Paul Prudhomme and Emeril Lagasse, two Food Network stars.
But she held their egos in check and concentrated on making her family’s restaurants memorable for 5-star food and fun.
“A restaurant is not a church, where you have to be quiet and kneel,” she said.
She wanted every meal to be boisterous.
Any pretensions were punctured by jazz bands swaying between the tables and 25-cent martinis at lunch. She wouldn’t let her waiters put on airs and the menu described French dishes in plain English.
Long before other restaurants saw the need for national reputations, Ms. Brennan cultivated friendships with journalists. She once helped scrub a lodging for visiting reporters. They rewarded her with glowing reviews. The Chicago Tribune called her the “doyenne of brunch.”
She scoured newspapers for stories about other industries that might contain lessons for her restaurants and held weekly brainstorming sessions with her staff.
I tell you all this because you need to become the Ella Brennan of your business.
Take her ideas and run with them.
For a complimentary digital copy of “Mastering the Master Mind” email JerryBellune@yahoo.com

You must believe in what you sell

Call me old fashioned.
I’ve been sold on the power of newspapers and advertising most of my life.
And it has served me well.
Prospects could tell I was talking with them about something I believed in. Without that belief and the passion it gave me, I may not have sold the first ad campaign.
It takes passion to motivate yourself to get out there and show others how what you offer can improve their lives.
Sales legend Zig Ziglar said that we must have passion and belief in what we offer.
One of Zig’s favorite stories was about his colleague who wasn’t selling much.
Zig asked him if he owned the product.
No, the man said, but he “planned to” after he made a few sales.
Zig sold him a set of cookware that day.
Zig made a commission on it that his colleague could have used as a discount had he taken the initiative to buy it on his own.
We must believe in our product or service so strongly that we own it ourselves.’
If you won’t invest your own money in your offer, how can you expect others to?
Your prospect will feel your lack of belief and passion. Your prospects will perceive that you don’t truly believe in what you are offering and your sales will plummet.
Try this for yourself and see if I’m right.
For a complimentary digital copy of “30 Days to Incredible Sales” email JerryBellune@yahoo.com
Copyright 2018, The Bellune Co., Inc.