What is the craziest thing you’d expect to find in a hotel? Our friend Ruth King found a rubber duck in the bathtub at a Hampton Inn in Joliet, Il. It made her laugh.
What did this Hampton Inn do that no other hotel, even fancy resort hotels do?
They made her feel better after a long day. They were extremely creative with something that probably cost less than a dollar. And they could use it over and over again to delight and surprise guests.
Delighted guests tell their friends. Their friends become guests, too.
What can we do to delight and surprise our customers? What will get them talking about our companies? It doesn’t have to cost much. The rubber duck didn’t.
Here are 3 ideas:
- Customers rarely get thank you notes for doing business with companies. Would they be delighted if they got one from you?
- Plumbers could send a rubber duck with a note: We keep the water running so you can have “fun in the tub.”
- Although more expensive, Ruth has a client who always sends flowers to employees’ wives before the busy summer season to say: Thank you! We know that (name) will be working long hours helping our customers. We want you to know we appreciate your understanding and support.
We share such strategies in “Uncover our Inner Sales Genius. For a free copy join the mailing list and join the e-mail list.
Next: Attract more of the right prospects.
I’ll never forget the salesman who ended his presentation by asking for the names of 3 people who might use his products.
I told him he should be ashamed of such tactics. I wouldn’t buy nor refer anyone.
Referrals are always vital, particularly during covid-19. Think about the last time you referred someone to a company whose products you used.
- Was it an active referral?
- Were you thanked for the referral?
- What did you receive for the referral?
- Did you feel appreciated?
- Have you provided multiple referrals?
Our friend Ruth King defines active referrals as those you make because you were encouraged to do it – but only after it is clear that you are a loyal customer who sees their offers would benefit your friends.
Ruth says active referrals:
- Build a loyal customer base at lower acquisition costs.
- Referrals are open to buying from you and are less price sensitive.
- Customers who refer show they trust you for taking care of them.
Do business with your customers and make referrals to them. That gives them reason to reciprocate.
We share such ideas in “Uncover Your Inner Sales Genius.” For a complimentary copy go to JerryBellune.net
Next: The Rubber Duck Strategy
Copyright 2020, The Bellune Co., Inc.
Some of us are starting to suspect there was more to the lockdowns and non-essential business shuttering than science and epidemiologist caution. Could this have been a conspiracy to wreck the economy in a presidential election year?
Conspiracy or not, the effect on the economy was the same – probably in your industry and ours. We publish newspapers.
A friend sent us news of a metropolitan daily newspaper publisher deciding to give up print and take his chances publishing online only, we wish him well.
This is sad but you will see more of this in daily newspapers. They are burdened with overhead and debt. Their publishers can’t give up their club memberships, 2nd homes at the beach and limousine lifestyle.
The small newspaper owners like us are different. Most of us own everything debt-free, run lean operations with a few skilled people and have loyal advertisers and readers who believe in us. We are truly blessed.
Like us, we hope you are debt-free, watch your payables and receivables closely, collect what your customers owe you, pay your bills to protect your credit rating and sleep soundly, knowing your top and bottom lines are in great shape.
We share such strategies in “Uncover Your Inner Sales Genius.” For a free copy email JerryBellune@yahoo.com.
Next: Your best new business strategy
Copyright 2020, The Bellune Co., Inc.