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You are what you read

My wife and I used to pore over out-of-town newspapers.

We went over them like scholars with the Dead Sea Scrolls.

We would compare how other:

1. Reporters handled the same story.

2. Editors played those stories. 

We learned a lot from the way they:

1. Edited the stories.

2. Wrote headlines to capture their readers’ attention.
Those were pre-internet days. It is much simpler for any of us to do it now. Just go online and see what the competition is up to. You’ll learn a great deal.

Here is how three reporters handled one story.

It was on the latest female sexual dysfunction version of Viagra.
• CNN, the cable news network, took a traditional approach:
A drug aimed at helping women who’ve lost their sex drive cleared a key hurdle Thursday, winning backing from a Food and Drug Administration panel. (25 words)
• The Los Angeles Times started more conversationally:
This doesn’t sound sexy but trust me it is. (9 words)
• The Wall Street Journal posed a question:
Will there finally be a Viagra for women? (8 words)
Consider these three approaches.

How might you have handled the same news?

What can you learn from the three reporters’ versions?
One of my competitors was a former short-order cook. He told me he taught himself by rewriting newspaper stories.

He was a highly-motivated competitor.

He didn’t want to spend his life in front of a hot grill. His example inspired me. I tried what he had done.

It made me a better reporter and writer.

Next: The Golden Hour of Discovery.
Did you enjoy learning from this?

There’s much more in Compelling Writing.

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