Retain your loyal customers for life

When loyal customers’ friends ask who they use for what you offer, they not only mention your name but tell them about something special you did for them.

When customers need to call you, they have your number in their cell phones, on refrigerator magnets or type your company’s name in their search box rather than a generic search for your types of business.

They know, like and trust you to take care of their needs and wants.

You and I know how important customer loyalty is but here’s the good news: 69% of our competitors don’t know loyalty is critical or how to gain and retain customers.

Here are 5 ways we have built loyalty:

1. We know our most loyal customers, what they want and need and how often.

2. We are selective. We go after prospects like our loyal customers. Their needs and wants are similar and we know how to make them happy.

3. We constantly look for ways we can help them in addition to the products or services they buy from us.

4. We refer business to them.

5. We touch them often when we have ideas or offers of value to them.

We share such field-tested strategies in our CD “Why Advertising Fails & What You Can Do About It.” For a free copy, email

Next: Your customers’ best friend.

Your advantage is always in jeopardy

You don’t have to be a football fan to appreciate 3 lessons from the Super Bowl.
You may recall the year the Atlanta Falcons ran all over the New England Patriots but let the Patriots come back and win.
That happened again this year. The San Francisco 49ers had a 2-score lead and let Patrick Mahomes and Kansas City score 3 touchdowns in the 4th quarter to win.
Here are 3 business lessons from these and other Super Bowl games:

  1. Never relax. You may have a big sales volume, a fat bank account and strong profit margins. But bet a competitor is plotting to take your clients and do you in.
  2. Work hard for your clients and remind them you are their go-to guy. With Kansas City down 10 points, they worked even harder. You must never assume clients are so loyal no one else can lure them away. Look at how Walmart took other retailers’ customers and how Amazon has continued to do it to Walmart and others.
  3. Be willing to adapt. Kansas City changed its game plan. When the market, technology or your competition changes the rules of the game, your game plan just went out the window. You must adapt.
    These 3 lessons can help you survive.
    We share such strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember)” self-study course. For details, email
    Copyright 2020, The Bellune Co., Inc.