I’ll never forget the salesman who ended his presentation by asking for the names of 3 people who might use his products.
I told him he should be ashamed of such tactics. I wouldn’t buy nor refer anyone.
Referrals are always vital, particularly during covid-19. Think about the last time you referred someone to a company whose products you used.
- Was it an active referral?
- Were you thanked for the referral?
- What did you receive for the referral?
- Did you feel appreciated?
- Have you provided multiple referrals?
Our friend Ruth King defines active referrals as those you make because you were encouraged to do it – but only after it is clear that you are a loyal customer who sees their offers would benefit your friends.
Ruth says active referrals:
- Build a loyal customer base at lower acquisition costs.
- Referrals are open to buying from you and are less price sensitive.
- Customers who refer show they trust you for taking care of them.
Do business with your customers and make referrals to them. That gives them reason to reciprocate.
We share such ideas in “Uncover Your Inner Sales Genius.” For a complimentary copy go to JerryBellune.net
Next: The Rubber Duck Strategy
Copyright 2020, The Bellune Co., Inc.
Physicist Albert Einstein said that to solve problems we’ve never dealt with before we must develop a new way of thinking about the problems and our fears.
Author and entrepreneur Harv Eker believes we must hone our thinking to gain a free, happy and balanced life.
Most of our problems are caused by the way we think. Problems we experience beyond our primal needs for food, shelter and water are created by our minds.
Our minds are survival oriented. We are always looking for what could go wrong.
If you’re considering a new opportunity, perhaps trying something a little risky, your mind will look for problems and try to stop you. Your mind is 100% fear-based.
If you know your mind is fear-based, you know your problems are in your mind.
To create real solutions and act freely, you’ve got to get outside your mind. By trying to protect you, your mind is limiting your capability to think and act.
Admit your concerns and say 4 magic words: “Thank you for sharing.”
Then do what needs to be done.
Our minds are our greatest assets and greatest liabilities. When we overcome fear, we have the power to act freely.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633.
Copyright 2019, The Bellune Co., Inc.